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Senior Segment Manager

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Onsite

Senior Segment Manager

Bank of China (Hong Kong) Limited

Senior Segment Manager

Skills

Marketing StrategyCRMBusiness Development

1 month ago

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Important information


Contract type:

Permanent

Work mode:

Onsite

Published on:

15 September 2026

What they need


Responsibilities:

  • Align with the bank’s strategic direction to plan customer segment management and business strategies, set business objectives for customer segments, and enhance customer profitability contribution
  • Formulate corresponding market share expansion and marketing strategies based on segment management strategies and value propositions, execute initiatives, and monitor outcomes to achieve business objectives
  • Develop concrete business development plans, including but not limited to customer acquisition, cross-selling, up-selling, and retention programs, to nurture high-potential and high-value customer segments through targeted acquisition, development, and consolidation strategies
  • Collaborate with product managers to enrich product offerings within the brand, deepen service quality, and optimize both brand image and customer experience
  • Establish end-to-end customer relationship management and services models for each customer segment to strengthen long-term relationships and ensure timely and contextually relevant communication
  • Define frontline training needs, provide content for training, and establish internal communications
  • Identify and select various types of commercial organizations/partners to explore collaborative business opportunities
  • Propose necessary operational resource allocation to management to ensure effective utilization of resources

Requirements:

  • A minimum 8 years of relevant experience, including at least 3 years within Banking and / or Financial Institution;
  • A minimum 8 years of relevant experience, including at least 2 years of supervisory and / or management experience;
  • Familiar with Personal Banking Wealth Management and related Products (including Deposit, Unit Trust, Bonds, Securities, Structured Products, Insurance and Mortgage, etc)
  • Understand market and competitors practice on Wealth Management and related Products
  • Candidate with less experience will be considered as Segment Manager

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course.

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