Senior Segment Marketing Manager

Who you are

• 10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
• Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
• Track record of launching campaign on time, and delivering on pipeline goals
• Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events. Have expertise in at least one channel
• Knowledge of marketing trends, tools, and best practices; you seek innovative ideas and push for creative solutions
• Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data
• Self-starter who excels at prioritizing, moving fast, building relationships, bringing stakeholders along in the process
• Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What the job involves

• At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally
• We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns that win the hearts, minds, and wallets of merchants in North America
• The ideal candidate brings deep expertise that balances a strong understanding of account-based marketing with a strong track record of defining positioning, shaping narratives, and translating audience understanding into high-performing demand programs
• What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel
• Report directly to the Head of Marketing, Unified Commerce and Digital, North America
• Define and execute demand generation strategies in North America aligned to revenue and pipeline goals
• Translate business priorities into clear campaign strategies across the full funnel, from awareness to conversion
• Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design
• Partner with product marketing, content, and creative teams to shape compelling narratives and campaign briefs
• Contribute to the evolution of Adyen’s account-based marketing approach across 1:many, 1:few, and 1:1 motions
• Work closely with Sales, SDRs, Partnerships, and Account Management to align on account strategy and execution
• Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance
• Share learnings and best practices to raise the bar for demand generation across the team and region

The application process

• Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role

Benefits

• Global exchange program
• Weekly happy hour
• Delicious healthy lunches
• Phantom share package
• Yearly trip to Amsterdam
• Paid holidays
• Work from home opportunities