Senior Segment Strategy Specialist (Retail)

• Analyze retail customer behavior and market trends through various data to understand customer

need.

• Develop retail segment insights, sub – segment considering risk & return profile and perform

competitive market analysis.

• Develop comprehensive retail segment strategies and objectives, considering accounting profit and

Economic profit.

• Guide and drive the business, including Product and Channel management, to operate in alignment

with the objectives and segment strategic direction.

• Develop segment performance targets and a KPI dashboard. (e.g., segment penetration, Segment

CSAT, segment growth, new segment share of wallet, market benchmark, target business with

high-level KPIs)

• Communicate Segment strategy and KPI and insights to Product and Channel teams to align

integrated Channel & Product experiences with segment strategy and facilitate segment-based

insight as input for product strategy, design and sales and servicing decisions.

• Provide assistance in the publication of a variety of reports, both within and outside the bank.

Qualifications:

• Master’s degree in Finance, Business Management, Accounting, or related fields.

• At Least 2 years of experience in Segment Strategy/ Corporate Strategy/ Sales Management/

PMO/ Marketing Strategy/ Business Development, or related fields.

• Have an experience in Marketing campaign and Performance measurement.

• Excellent command of English both written and spoken. Logical thinking and problem-solving

skill.

• Proficient in using MS Excel and PowerPoint.

• Relevant experience in SME/Retail customer from banking industry will be highly

considered.

หมายเหตุ: ตำแหน่งงานนี้จำเป็นต้องตรวจสอบประวัติอาชญากรรมของบุคคลก่อนพิจารณารับเข้าทำงาน เพื่อความปลอดภัยและรักษามาตรฐานขององค์กร

Remark: This position requires a criminal record information check prior consideration for employment to ensure safety and maintain standards of the organization.