Senior SEM Executive

Job Description Campaign Strategy Execution

• Define and execute comprehensive SEM strategies aligned with business goals.
• Own performance marketing for Google Ads, Bing Ads, and remarketing platforms.
• Scale paid search programs with a strong focus on non-branded campaigns and performance ROAS.

Budget Management

• Manage and optimize large monthly budgets (~$100K+), ensuring spend efficiency and revenue growth.
• Conduct ongoing bid and budget adjustments to meet ROAS and CPA goals.

E-commerce Focus

• Plan and execute PPC campaigns for e-commerce clients targeting international regions (US, India, AU, CA, NZ, UK).
• Deep understanding of e-commerce funnels, product-level performance, and dynamic ad strategies.

Analytics Reporting

• Leverage Google Analytics and PPC platform dashboards to track KPIs.
• Generate in-depth performance reports and derive actionable insights to enhance campaign outcomes.
• Implement A/B tests and continuously improve ad creatives, keywords, and targeting.

Tools Technology

• Improve SEM campaign performance through AI and automation tools by leveraging AI-driven bidding, campaign optimization, reporting, keyword insights, and workflow automation.
• Hands-on experience with SEM tools such as SEMrush, WordStream, SpyFu, AdEspresso, Optimizer and others.
• Strong familiarity with Adobe Efficient Frontier and Adobe Analytics is mandatory.

Team Stakeholder Collaboration

• Collaborate with internal teams (design, content, tech) to ensure seamless campaign execution.
• Present findings and growth strategies to senior stakeholders.

Qualifications Skills

• Minimum 3 5 years of hands-on SEM/PPC experience, particularly in e-commerce environments.
• Demonstrated ability to drive 2x ROAS from non-branded paid search campaigns.
• Expertise in Google Ads (Search, AI Search Max, Pmax, Display, Shopping), Bing Ads, and retargeting platforms.
• Proficient in Google Analytics; ability to build dashboards, derive insights, and inform decision-making.
• Familiarity with tools like SEMrush, SpyFu, WordStream, AdEspresso, and Adobe marketing tools.
• Google AdWords Certification is highly preferred.
• Strong analytical, communication, and strategic planning skills.

Preferred Certifications

• Google Ads Certification
• Adobe Analytics Certification (plus)
• Bing ads Certification
• Meta ads citification
• Google Analytics Certification

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.