Senior SEO Content & Ecommerce Executive

About the Role

Great Days Out helps people discover attractions, events and things to do across the UK.

We’re looking for a SEO Content & Ecommerce Executive to help grow our organic search visibility and ensure the content across our website remains useful, accurate and up to date.

This is a content-led role with a strong focus on blog and editorial writing. A significant part of the role will involve researching, writing and optimising content around days out, attractions, destinations, seasonal events and family activities across the UK.

You’ll also support wider SEO content across the site, maintain attraction and ecommerce listings and help identify opportunities to improve existing pages and content performance.

We’re looking for someone proactive, organised and confident working independently. You’ll be comfortable taking ownership of your workload, researching unfamiliar topics, finding answers and keeping work moving without needing constant direction.

You’ll work closely with the Head of Ecommerce to ensure our content supports both our audience and wider commercial goals.

Key ResponsibilitiesBlog & Content

• Research and write engaging, high-quality blog and editorial content.
• Produce regular articles covering attractions, destinations, seasonal events, school holidays and things to do across the UK.
• Create both evergreen and seasonal content based on search demand, audience needs and commercial priorities.
• Research topics thoroughly and ensure content is accurate, useful and easy to read.
• Refresh and improve existing articles where information or search performance has changed.
• Support content across destination, regional, seasonal, attraction and category pages.
• Take ownership of content from research and writing through to optimisation and publication.

SEO & Optimisation

• Carry out keyword and search-intent research to identify content opportunities.
• Apply on-page SEO best practice, including headings, metadata, internal linking and page structure.
• Identify opportunities to improve existing pages and strengthen internal linking across the site.
• Use Google Search Console, Google Analytics and SEO tools to understand content performance.
• Use performance data to help inform future content priorities and improvements.
• Help ensure content is structured effectively for both traditional and AI-powered search.

Ecommerce & Attraction Listings

• Add, update and maintain attraction and ecommerce listings.
• Keep descriptions, categories, imagery, links, pricing and offer information accurate and up to date.
• Review existing listings for outdated, incomplete or inaccurate information.
• Maintain seasonal and time-sensitive content.
• Work with the Head of Ecommerce to ensure commercial partners, offers and ticketing opportunities are represented accurately.
• Proactively spot gaps, errors and opportunities for improvement.

Editorial Quality

• Write consistently in the Great Days Out tone of voice.
• Self-edit content to a high standard for grammar, spelling, clarity and readability.
• Fact-check attraction details, dates, locations, pricing and other key information.
• Write concise, accessible copy without unnecessary padding or keyword stuffing.
• Use AI tools appropriately to support research and productivity while maintaining strong editorial judgement, originality and accuracy.

How You Work

We’re looking for someone who:

• Takes ownership: You see tasks through from start to finish.
• Shows initiative: You spot opportunities and problems and act on them.
• Works at pace: You’re comfortable managing a busy workload and keeping things moving.
• Has high standards: You care about quality, accuracy and the work you put live.
• Is resourceful: You’re confident in finding answers and solving problems independently.
• Is organised: You can manage multiple pieces of work without losing attention to detail.

About You

You’ll ideally have:

• Strong experience writing SEO-focused website content, particularly blog and editorial content.
• Excellent written English and strong attention to detail.
• A good understanding of search intent and on-page SEO.
• Experience with keyword research and content optimisation.
• The ability to research unfamiliar topics quickly and turn them into clear, engaging content.
• Experience improving existing content as well as creating new pages and articles.
• Confidence using Google Search Console and Google Analytics.
• Experience with SEO tools such as Semrush, Ahrefs or similar.
• Strong organisational skills and the ability to manage multiple priorities independently.

Desirable

Experience within travel, attractions, leisure, tourism, ecommerce or another consumer-focused sector would be useful but is not essential. Experience with affiliate content, ticketing platforms or large directories of attraction or business listings would also be beneficial.

Pay: £28,000.00 per year

Benefits:

• Casual dress
• On-site parking

Ability to commute/relocate:

• Seaham ED SR7 7TT: reliably commute or plan to relocate before starting work (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Seaham ED SR7 7TT