Senior SEO Specialist

Responsibilities

• Manage and supervise the current SEO team, including task assignment, prioritisation, progress monitoring, and quality control.
• Coordinate directly with the SEO Operations Head regarding strategies, performance, priorities, and operational concerns.
• Develop and implement comprehensive SEO strategies for online gaming websites.
• Establish systematic SEO workflows, SOPs, quality standards, trackers, and reporting procedures.
• Conduct keyword research, search-intent analysis, competitor analysis, content-gap analysis, and website audits.
• Oversee on-page SEO, technical SEO, content optimisation, internal linking, website structure, and back link strategies.
• Review SEO titles, meta descriptions, headings, URLs, keywords, content, and internal links before publication.
• Monitor keyword rankings, organic traffic, indexing, impressions, clicks, click-through rates, and other performance indicators.
• Identify ranking drops, indexing problems, technical issues, content opportunities, and SEO risks.
• Coordinate with content writers, web developers, designers, back link specialists, and other relevant departments.
• Coach and train team members and evaluate their performance based on approved KPIs and documented results.
• Prepare and present weekly and monthly SEO performance reports.
• Manage multiple websites, projects, and SEO priorities simultaneously.
• Ensure that SEO strategies and team outputs meet approved deadlines and quality standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, Information Technology, Computer Science, Business Administration, or a related field.
• Candidates with an equivalent combination of relevant education, professional SEO training, certifications, and extensive industry experience may also be considered.
• 6–8 years of professional SEO experience, preferably in a senior or leadership capacity.
• Experience in the iGaming, online gaming, sports betting, or related online gaming industry.
• Proven experience leading, managing, and supervising an SEO team.
• Strong knowledge of on-page SEO, technical SEO, content SEO, keyword strategy, internal linking, competitor analysis, and backlink strategies.
• Proven track record of improving keyword rankings, organic traffic, search visibility, and overall website performance.
• Must be able to present SEO case studies demonstrating strategies, implementation, challenges, and measurable results.
• Experience developing SEO workflows, SOPs, quality-control processes, performance reports, and SEO strategies.
• Proficient in Google Search Console, Google Analytics/GA4, keyword research tools, crawling tools, rank trackers, and CMS platforms.
• Strong leadership, analytical, communication, decision-making, and problem-solving skills.
• Ability to manage multiple websites, SEO projects, deadlines, and team members simultaneously.
• Strong understanding of search trends, Google algorithm updates, and SEO best practices.
• Familiarity with the Philippine iGaming and online gaming market is highly preferred.
• Open to a fully onsite work arrangement.