Senior SEO Specialist

We are hiring

Senior SEO Specialist

Location: Ikeja, Lagos (Onsite)

Salary: Open to negotiate

Industry: Lottery/igaming

Responsibilities

 Develop and execute comprehensive SEO strategies aligned with business

and user acquisition goals.

 Conduct advanced keyword research, competitor analysis, search intent

analysis, and market research to identify growth opportunities.

 Lead on-page and technical SEO optimization, including website structure,

internal linking, metadata, page speed, indexing, crawlability, and other

ranking factors.

 Develop and execute high-quality link-building and digital PR strategies to

improve website authority and rankings.

 Monitor keyword rankings, organic traffic, user behaviour, conversions,

and other SEO performance metrics.

 Use tools such as Google Analytics, Google Search Console, and other SEO

platforms to analyse performance and identify opportunities for

improvement.

 Conduct regular SEO audits and provide actionable recommendations to

improve website performance.

 Develop regular SEO performance reports and present key insights,

challenges, and recommendations to management.

 Identify opportunities to improve organic user acquisition, conversion

rates, and overall search visibility.

Requirements

 5+ years of proven experience in SEO, with a strong track record of

improving organic search performance.

 Strong understanding of technical SEO, on-page SEO, off-page SEO,

keyword research, content optimization, and link building.

 Proven experience developing and implementing successful SEO strategies.

 Strong knowledge of Google Search Console, Google Analytics, and SEO

tools such as Ahrefs, SEMrush, Moz, or similar platforms.

Work Location: In person