Senior Staff Outbound Product Manager (Data & Analytics)

• ServiceNow is seeking a highly technical, customer obsessed Sr. Staff Outbound Product Manager to join the Data & Analytics product team responsible for Workflow Data Fabric and RaptorDB
• This team is building the next generation of ServiceNow’s enterprise data platform, enabling customers to connect, process, and activate data across workflows at scale
• This role sits at the intersection of data architecture, platform performance, analytics, AI readiness, and customer value
• You will help shape how ServiceNow customers understand, adopt, and unlock value from advanced data capabilities, translating deep technical concepts into compelling product narratives, go-to-market strategies, customer-facing content, and field enablement
• Workflow Data Fabric and RaptorDB Professional are strategically important growth areas within ServiceNow’s Data & Analytics portfolio
• He business is already significant, with approximately $600M in revenue and a goal to grow to $1.5B by 2029. The opportunity is not simply to sell data as a standalone product, but to build a clear wraparound strategy for how data enhances ServiceNow’s value proposition across workflows, customer outcomes, enterprise AI readiness, and strategic deal pursuits
• The right leader will identify the customer problem, craft the market narrative, and help scale field enablement and growth strategies through one-to-one, one-to-few, and one-to-many motions
• This person will partner closely with product, engineering, sales, solution consulting, product marketing, and customer-facing teams to ensure the market understands the value of ServiceNow’s next-generation data platform
• Own the outbound product strategy for Workflow Data Fabric and RaptorDB Professional, translating complex data platform capabilities into clear customer value, differentiated positioning, and compelling market narratives
• Define and refine the core messaging, use cases, personas, competitive differentiation, and customer proof points that help technical and executive audiences understand why these products matter
• Partner closely with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams to shape launch strategy, field readiness, growth motions, and adoption plans
• Serve as a product evangelist in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support, adapting the message for both technical practitioners and business decision-makers
• Translate technical concepts across data strategy, databases, integration, transactional and analytical processing, distributed systems, data management, platform performance, and AI readiness into business value
• Turn field feedback, customer insights, competitive intelligence, and adoption signals into actionable recommendations that influence roadmap priorities, GTM execution, and outbound investments
• Create high-impact enablement materials including sales playbooks, demos, solution briefs, competitive guides, launch narratives, training content, and executive-ready product storytelling
• Help establish and track success metrics for outbound initiatives, including launch readiness, seller adoption, customer engagement, pipeline influence, product adoption, and market feedback

Benefits

• Generous family leave
• Matched donations
• Annual learning stipends
• Flexible PTO
• Competitive retirement plan
• Paid volunteer time- Deep fluency across data platforms, databases, integrations/iPaaS, cloud infrastructure, analytics, AI/ML data layers, distributed systems, transactional and analytical processing, or platform architecture, with specialized in-role experience in at least one of these areas
• Experience working directly with enterprise customers and translating technical innovation into clear business value
• Enterprise software experience is required, with a strong preference for candidates who have built, positioned, sold, or taken software products to market for external enterprise customers
• Strong understanding of how data strategy, integration, data management, databases, and platform capabilities support enterprise AI and workflow transformation
• Proven ability to influence cross-functionally across product, engineering, marketing, sales, solution consulting, customer success, and field teams
• Exceptional communication and storytelling skills, with the ability to simplify complexity for technical practitioners, business decision-makers, sellers, executives, and customer stakeholders
• 10+ years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, with demonstrated product leadership at Sr. Staff / IC5 level
• Product management or outbound product experience as a builder or seller of software, not solely as an internal IT practitioner, implementation owner, or user of similar technologies
• Strong organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environment
• Experience supporting data platform, database, integration/iPaaS, infrastructure, analytics, AI/ML data layer, or enterprise SaaS platform products
• Experience delivering demos or supporting technical customer conversations, EBCs, sales engagements, analyst sessions, webinars, conferences, or strategic deal pursuits
• Experience developing field enablement, launch narratives, competitive positioning, customer proof points, executive messaging, and adoption programs
• US citizenship or green card status is preferred to support federal market customer opportunities
• Experience with federal customers or highly regulated enterprise markets is helpful