Senior Strategic ABM Manager

Who you are

• The ideal candidate brings a deep understanding of Financial Services industry pain points, collaborates closely with sales and marketing teams, and thrives in a high-growth, customer-centric environment
• 10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments
• Proven vertical marketing expertise—ideally in Financial Services—with the ability to speak to industry-specific trends, buyer needs, and GTM motions
• Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau
• Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development
• Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders
• Experience enabling sales teams with tailored messaging and account-based strategies
• Team mentorship or leadership experience is a plus

What the job involves

• We’re looking for a Strategic Account Based Marketing Manager with vertical experience in Financial Services to design and execute highly targeted, data-driven ABM programs for our top strategic accounts—driving pipeline growth, accelerating deals, and increasing customer lifetime value.
• This role will focus on high-impact campaigns aligned to the Financial Services industry, leveraging industry-specific insights to personalize the buyer journey and deepen executive engagement
• This is a hands-on, strategic role that blends Financial Services vertical expertise, ABM strategy and execution, and cross-functional leadership
• Financial Services Vertical-Centric ABM Campaigns: Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts—tailoring messaging, content, and engagement strategies to Financial Services industry-specific challenges
• Cross-Functional Collaboration: Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas
• Data-Driven Insights & Reporting: Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into clear campaign optimizations and business recommendations
• Executive Engagement: Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers in Financial Services
• ABM Innovation & Enablement: Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points
• Mentorship & Best Practices: Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions
• Budget Management: Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance
• Success Metrics
• Pipeline contribution and acceleration from strategic vertical accounts
• Engagement and conversion within targeted industries
• Stakeholder alignment and satisfaction (particularly sales and vertical leaders)
• ROI and efficiency of ABM program spend
• Internal adoption of ABM best practices and frameworks
• This is a high-visibility role with a strong path toward ABM leadership, vertical strategy, or demand generation ownership. You’ll have a direct impact on shaping how Pure Storage grows in high-potential industries—and how we build lasting relationships with our most important customers