Senior Strategic Planner

About the role

This role involves analyzing Business Objective, Brand, Market, Competitor and Consumer Insight to identify opportunities and develop marketing strategies for clients. You will develop Marketing & Communication Strategy aligned with business objectives and target audience behavior, establish Customer Journey, Communication Framework, Key Message and Strategic Direction for campaigns, and analyze data from Digital Platform, Consumer Behavior, Market Trend and Campaign Performance to advance strategy.

Key responsibilities

• Analyze Business Objective, Brand, Market, Competitor and Consumer Insight to identify opportunities and develop marketing strategies for clients
• Develop Marketing & Communication Strategy aligned with business objectives and target audience behavior
• Establish Customer Journey, Communication Framework, Key Message and Strategic Direction for campaigns
• Analyze data from Digital Platform, Consumer Behavior, Market Trend and Campaign Performance to advance strategy
• Convert complex data and insights into Strategic Storytelling that is easy to understand and can be developed into Creative Ideas
• Prepare Strategic Proposal / Pitching Deck and present strategy to clients
• Collaborate with Account, Creative, Content, Media/Performance, SEO and Production teams to ensure Strategy can be executed
• Provide strategic guidance to teams and clients, and present new approaches to develop campaigns and business results
• Monitor and analyze campaign results to apply insights for strategy improvement and advancement
• Manage multiple Projects/Clients simultaneously and ensure work progresses according to Timeline

About you

• Bachelor's degree or higher in Marketing, Advertising, Communication, Business or related field
• At least 4–5 years of experience in Strategic Planning, Communication Planning or Digital Strategy
• Understanding of Digital Marketing, Social Media, Content, Media and Consumer Journey
• Skills in Research, Data Analysis and identifying Consumer/Market Insight
• Ability to systematically connect Data → Insight → Strategy → Execution
• Strong skills in Presentation, Strategic Deck and Storytelling
• Ability to present and explain Strategy to clients and internal teams clearly
• Critical Thinking, Strategic Thinking and Problem-Solving skills
• Ability to work with multiple teams and manage multiple Projects simultaneously

Benefits

• Performance and salary review based on performance
• Bonus based on performance and Company operating results
• Group Health Insurance (after 119-day probation)
• Social Security
• Provident Fund (after 119-day probation)
• Free Fitness membership at NT Tower 2nd floor
• Office snacks
• Annual Holiday Outing
• Annual Health Check-up
• Friend Get Friend Program – up to 5,000 baht depending on position
• Vacation & Personal Leave starting at 10 days/year, increasing with years of service (7 days vacation, 3 days personal leave)
• Birthday Leave – 1 day within birth month
• Up-Skill Leave for external training and development courses