Senior Technical Architect - Web Data & Analytics

Job Summary

We are seeking a Senior Technical Architect - Web Data & Analytics with expertise in Google web data tools, web data architecture, and JavaScript-based tracking. This role involves providing strategic guidance, technical direction, and actionable insights to drive business decisions. The ideal candidate excels in data implementation best practices, collaborates effectively across teams in a global environment, and possesses strong communication and execution skills.

Responsibilities

• Technical Lead for the Web Data & Analytics team, ensuring best practices in data collection, governance, implementation, tracking, and reporting.
• Collaborate with stakeholders, including Web Development, Data Science, and Marketing Leadership, to understand analytics needs.
• Define and implement a scalable web data architecture for efficient tracking, tagging, and data collection across analytics and marketing platforms.
• Provide hands-on expertise in Google Analytics (GA4), Google Tag Manager (GTM), and JavaScript-based tracking solutions.
• Develop and enhance a scalable data layer to facilitate standardized and efficient data transmission across platforms.
• Track and analyze user journeys and purchase funnels, monitor key performance indicators (KPIs), and deliver insights on user behavior and site performance.
• Continuously improve dashboards and data visualizations using Google Data Studio, Tableau, or other BI tools.
• Interpret data trends and provide actionable insights to enable data-driven decision-making.
• Manage analytics projects and ensure timely execution of strategic initiatives.
• Stay up-to-date with the latest web analytics trends, privacy regulations (GDPR, CCPA), industry standards, and best practices.
• Ensure data integrity, accuracy, and consistency across all analytics platforms and reporting tools.
• Identify and address gaps in data collection, recommending enhancements to improve data quality and insights.
• Provide technical guidance and best practices on Google tools for data collection, tagging, and reporting.
• Develop compelling data reports, dashboards, and visualizations with supporting narratives for senior leadership presentations.

Qualifications

• 10+ years of experience in Web Analytics, with at least 2+ years in a technical leadership role.
• Strong understanding of digital marketing analytics, attribution modeling, and customer segmentation.
• Expertise in web data architecture, tracking strategy development, and data layer design.
• Hands-on experience with event-driven tracking, structured data layers, and tagging frameworks.
• Proven expertise in Google Analytics (GA4), Google Tag Manager (GTM), and web tracking tools such as Amplitude, Glassbox, or similar technologies.
• Familiarity with audience segmentation through Customer Data Platforms (CDPs) or Google Analytics.
• Deep understanding of JavaScript, HTML, and CSS, with the ability to debug and troubleshoot tracking issues.
• Proficiency in SQL and familiarity with scripting languages such as Python or JavaScript for automation.
• Experience managing BigQuery or other marketing databases, including data extraction, transformation, and analysis.
• Strong analytical skills in integrating user data from multiple sources, such as user behavior analysis and A/B testing.
• Ability to generate and present actionable insights that drive Conversion Rate Optimization (CRO).
• Excellent communication and presentation skills, with the ability to translate complex data into meaningful business insights.
• Strong project management skills, with the ability to manage multiple priorities and deadlines.
• Bachelor s degree in Marketing, Computer Science, or a related field.
• Advanced certification in GA4 is a plus.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.