Senior User Acquisition Manager

Who you are

• 4+ years of hands-on mobile UA experience with seven-figure monthly budgets
• Prior experience with rewarded app traffic, and/or a strong understanding of two-sided marketplace dynamics
• Proven ability to manage two-sided performance, not just acquisition cost, but partner/network health as well
• Strong analytical skills, fluent in Excel/Sheets, and tools like Mixpanel, Singular, and Looker/Tableau
• AI-native. Goes beyond prompting for quick answers; comfortable building and iterating on AI-driven workflows or agents to scale analysis, reporting, and testing
• Experience with MMPs and performance marketing attribution, especially incrementality and Net ROAS thinking
• Self-starter and strong communicator, comfortable representing the UA point of view directly with external partners and internal leadership
• Creative: A visionary thinker with the ability to develop innovative ideas that align with business goals and resonate with the target audience
• Efficient: Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines
• Adaptable: Comfortable working in a fast-paced, remote, and iterative environment
• Analytical: Passion for turning data into insight and insight into growth
• Collaborative: Energized by working with creative, product, and data teams
• Alignment with our core values:
• ​​Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement
• Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done
• Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment
• Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve
• Thorough: Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance
• This role requires prior rewarded-app or two-sided marketplace experience to balance user-side and partner-side performance without sacrificing either

What the job involves

• We're looking for a strategic, performance-driven Senior User Acquisition Manager to help own UA and growth strategy for our Rewarded Traffic vertical, working alongside Rodrigo, our current UA Manager on the Mode Earn App, and supporting new rewarded app launches as they come to market
• Rewarded apps require balancing two-sided performance — acquiring users profitably for Mode Mobile while keeping the partner side of the network (rewarded ad network partners, offer supply, advertiser demand) healthy
• You'll own paid UA strategy end-to-end, partner directly with rewarded network partners, and represent UA in cross-functional planning as one of the most senior individual contributors on the team
• This is an individual contributor role reporting to the Director of UA & Growth
• Help own UA strategy & execution for Rewarded Traffic, working alongside Rodrigo on the Mode Earn App, across Meta, Google UAC, TikTok, programmatic DSPs, and rewarded ad networks
• Support new rewarded app launches within the portfolio, standing up UA strategy and measurement from day one
• Manage two-sided performance, balancing user-side acquisition economics (CPI/CPA, Net ROAS, payback) against network-side health (partner yield, fill rate, advertiser demand)
• Partner directly with rewarded network partners on deal structuring, inventory, and performance troubleshooting
• Lead measurement and reporting for the rewarded portfolio, including Net ROAS/payback modeling in partnership with analytics
• Identify and pilot new rewarded growth channels and partnerships
• Represent the rewarded traffic vertical in cross-functional and leadership planning