SENIOR VISUAL MERCHANDISER EXECUTIVE

ROLE OVERVIEW

The Senior Visual Merchandising (VM) Executive is responsible for developing and executing VM strategies that enhance brand presentation, optimize store performance, and ensure compliance with company standards. This role requires strong analytical skills, creativity, and collaboration across retail, design, and marketing teams to deliver impactful in‑store experiences.

KEY RESPONSIBILITIES

• Plan and execute seasonal themes, launches, and campaigns, optimise layouts for visibility and flow.

• Use data analytics to assess display effectiveness, address underperforming products.

• Conduct audits, ensure consistency in signage and placement, and maintain safety compliance.

• Deliver VM training and coaching to store staff.

• Represent retail perspective in campaign planning, propose executable alternatives.

• Submit monthly brand‑experience reports, consolidate store feedback.

• Monitor VM trends, maintain rolling 12‑month VM plan.

• Manage VM budget,  provide quarterly utilisation reports.

• Own ongoing visual design for operating stores post‑launch.

• Assist with event setups under event lead direction.

• Provide in‑store market insights to inform design and product decisions.

Qualifications

• Diploma/Degree in Retail Management, Visual Merchandising, Marketing, or related field.

• Minimum 5 years’ experience in retail visual merchandising, with at least 2 years in a supervisory/lead role.

• Proven track record in sales optimization through VM strategies.

• Strong understanding of retail operations and customer behavior.

• Experience in fashion retail (modest fashion preferred) is an added advantage.

Skills

• Analytical Skills: Ability to interpret sales, traffic, and conversion data to drive VM decisions

• Leadership: Capable of leading VM execution and managing cross‑functional teams

• Creativity: Strong eye for design, styling, and brand storytelling

• Commercial Awareness: Knowledge of sell‑through strategies, promotional displays, and revenue‑driving VM actions

• Project Management: Skilled in planning, executing, and monitoring VM campaigns across multiple stores

• Communication: Clear and effective in providing feedback, training, and alignment with retail/marketing teams

• Technical Skills: Familiarity with VM tools, POSM development, and layout optimization

• Adaptability: Ability to lead high‑impact VM during peak trading periods (Ramadan, Raya, Year‑End)

• Problem‑Solving: Quick to identify issues in store layouts and recommend improvements