Senior Wordpress Developer

Senior Web Developer
DigiPro Marketing LLP | Chennai / Hybrid | Full-time | 2+ Years
Company Industry
Job Function
Digital Marketing / Marketing Services
IT / Software Development
Job Specialization
Location
Web Development / WordPress / Full-Stack Web Development
Chennai / Hybrid
4+ years
Experience
Employment Type
Full-time
About DigiPro
DigiPro Marketing is a full-service digital marketing agency helping businesses build stronger brands, generate leads,
and accelerate growth through digital strategy, creative, technology, SEO, performance marketing, and content.
DigiPro is looking for a Senior Web Developer who can take ownership of website development and maintenance
projectsfrom understanding requirements and converting designs into functional websites to deployment,
optimization, troubleshooting, and ongoing support.
Role Overview
The Senior Web Developer will develop high-quality, responsive, secure, and SEO-friendly websites for DigiPro's
clients.
The role works closely with designers, SEO specialists, content teams, account managers, and clients to deliver
websites that are visually strong, fast, technically sound, conversion-focused, and easy to maintain.
Key Responsibilities
Website Development
¢ Develop, customize, and maintain primarily WordPress websites.
¢ Build responsive websites and landing pages from Figma/design files.
¢ Develop custom WordPress themes, templates, plugins, and functionalities.
¢ Work with Elementor and Gutenberg.
¢ Integrate third-party tools, forms, CRM systems, analytics, payment gateways, and APIs.
¢ Manage migrations, updates, backups, and deployments.
¢ Troubleshoot bugs and compatibility issues.
Technical SEO & Performance
¢ Implement technical SEO best practices.
¢ Optimize Core Web Vitals, page speed, mobile responsiveness, and performance.
¢ Implement clean HTML, schema markup, redirects, canonical tags, XML sitemaps, and related technical SEO
requirements.
¢ Optimize websites for search engines and AI/answer engines (AEO).
¢ Resolve crawlability, indexing, UX, and conversion issues.
Hosting & Website Management
¢ Manage domains, DNS, SSL, hosting, cPanel, and website environments.
¢ Handle deployments and migrations.
¢ Monitor uptime, security, backups, and performance.
¢ Implement basic WordPress security and maintenance practices.
Client & Team Collaboration
¢ Collaborate with designers, content writers, SEO specialists, performance marketers, and account managers.
¢ Translate client requirements into practical technical solutions.
¢ Provide realistic timelines and communicate project progress.
¢ Manage multiple client projects and deadlines.

¢ Participate in client calls when technical expertise is required.
Leadership & Ownership
¢ Take end-to-end ownership of assigned website projects.
¢ Review work and guide junior developers.
¢ Establish coding, development, and maintenance best practices.
¢ Improve development processes and technology stack.
¢ Stay current with web technologies, AI tools, SEO/AEO practices, and development trends.
Required Skills
¢ 4+ years of professional web development experience.
¢ Strong hands-on experience with WordPress, Framer, Squarespace, and Webflow.
¢ Strong knowledge of PHP, HTML5, CSS3, JavaScript, and MySQL.
¢ Experience developing custom WordPress themes and plugins.
¢ Experience with Elementor/Gutenberg and major WordPress plugins.
¢ Good understanding of responsive design and cross-browser compatibility.
¢ Experience with APIs and third-party integrations.
¢ Working knowledge of Git/GitHub.
¢ Strong understanding of website performance and technical SEO.
¢ Experience with hosting, cPanel, DNS, SSL, backups, and deployments.
¢ Strong debugging and problem-solving skills.
¢ Ability to independently manage multiple projects and deadlines.
Good to Have
¢ React.js / Next.js
¢ WooCommerce
¢ ACF, custom post types, and REST APIs
¢ Google Analytics, Google Tag Manager, and conversion tracking
¢ HubSpot, Salesforce, Zoho, or other CRM integrations
¢ Website security and OWASP principles
¢ AWS or other cloud hosting platforms
¢ AEO, structured data, Schema.org, and AI search optimization
¢ Experience working in a digital marketing or creative agency
Who We're Looking For
¢ Takes complete ownership of work and operates independently with minimal supervision.
¢ Strong attention to detail and troubleshooting mindset.
¢ Understands business, SEO, UX, lead generation, and conversionnot just website building.
¢ Comfortable managing multiple client projects simultaneously.
¢ Communicates clearly with technical and non-technical teams.
¢ Curious about AI and actively uses AI tools to improve productivity.
Key Performance Indicators
¢ Projects delivered on time and within scope.
¢ Website quality, responsiveness, and performance.

¢ Reduction in technical issues and post-launch bugs.
¢ Core Web Vitals and technical SEO performance.
¢ Website uptime and security.
¢ Quality of integrations and functionality.
¢ Client and internal team satisfaction.
¢ Ability to independently manage assigned projects.
Education
¢ Bachelor's degree in Computer Science, IT, Engineering, or a related field preferred. Equivalent practical experience will
also be considered.
Why Join DigiPro?
¢ Work on diverse international and Indian client projects.
¢ Work closely with marketing, creative, SEO, and technology teams.
¢ Opportunity to work on modern SEO + AEO + AI-driven digital experiences.
¢ High ownership and opportunity to grow into a technical leadership role.
¢ Fast-paced agency environment with exposure to multiple industries and technologies.