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Senior Wordpress Web Developer

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Hybrid

Senior Wordpress Web Developer

Scratch Ltd

Senior Wordpress Web Developer

Skills

Google Cloud PlatformSQL QueriesPHPWooCommerceData AnalysisAIAWSZapierWordPressCRMGoogle AdsMeta AdsMailChimpGoogle Tag ManagerGoogle Analytics

1 month ago

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Important information


Contract type:

Permanent

Salary:

NZ$85,000 – NZ$120,000 / year

Location:

Auckland, New Zealand

Work mode:

Hybrid

Published on:

10 September 2026

What they need


About Scratch

A clever & very capable WordPress website & digital design agency with diverse clientele - ranging from startups & family businesses through to big name brands and not-for-profits. We look after ~150+ WordPress websites - including hosting, maintenance, client support, upgrades & improvements, analytics and more.

The role

This is a new role within the agency due to strong growth.

Overall, this role will hold a high level of responsibility for building custom Wordpress themes and the day to day management of ~150 WordPress websites. In this role, you will be:

  • Building custom Wordpress themes. We don't use templates or theme builders - all our websites are 100% custom built, hand-crafted, with a high level of refinement and attention to detail

  • Delivering improvement & upgrade projects - building new layouts, new functionality, optimising site performance etc

  • Building complex custom functionality

  • Handling technical client requests, including client communication via email & phone

  • Troubleshooting & problem solving - debugging & resolving website errors

  • Looking after day to day website monitoring - review alerts, investigate possible issues etc.

  • Executing WordPress maintenance & updates

  • Working across our wider technical infrastructure e.g. Cloudflare, API connections, DNS, CPanel, Mailchimp, Zapier, transactional emails, forms, AWS, Google Cloud, Google Tag Manager & GA4, Google Search Console etc.

About you

  • You’re a skilled problem solver - you don’t shy away from a challenge, and you naturally ask “why?”, following problems through to their root cause

  • You have exceptional attention to detail - you understand that small errors can have big impacts, and that most issues are found in the edge cases

  • You're well organised and able to juggle multiple tasks & priorities with ease. Inbox zero is normal for you

  • You're a confident communicator - able to communicate over email in a professional, jargon-free, friendly tone and not afraid to pick up the phone when needed

  • You believe in fixing things "properly" - "fix it once, fix it properly, fix it everywhere"

  • You'll appreciate being part of a culture where we always aim to exceed client expectations, and strive for constant improvement

Must haves

  • 7+ years experience building and working with custom WordPress themes. A deep knowledge & understanding of WordPress is required, and non-negotiable
  • This must include experience building & improving WordPress themes as well as the day to day management and overseeing of a large portfolio of WordPress websites
  • PHP, SQL, JS/SCSS/HTML - expert level proficiency
  • Experience with Advanced Custom Fields & WooCommerce
  • Experience building & managing API integrations & data feeds

Nice to haves

  • Experience working with well known plugins such as Gravity Forms, Elementor, WPRocket, Yoast SEO etc
  • Technical SEO knowledge
  • Exposure to digital marketing & analytics platforms such as Google Tag Manager, GA4, Google Search Console, Google Ads, Facebook ads
  • Website adjacent tools & software e.g. Zapier, CRM systems etc

Benefits

  • Modern offices in central location
  • Flexible working - WFH up to 1-2 days per week
  • Lunch shouts
  • Office snacks, drinks & barista coffee
  • Fortnightly massages, if you're keen
  • A day off for your birthday
  • Mobile phone plan with supplied or BYO device
  • Macbook full use
  • Dog friendly office

So, are you a match for Scratch?

Let's find out!

Please send your application via Seek and be sure to include a cover letter that:

  • Demonstrates clearly why you are the perfect fit for this role
  • Shares examples of WordPress websites you’ve worked on, including your specific involvement in each project
  • Gives us a sense of how you communicate and work - write in your own voice, not AI

Applications that do not include a cover letter addressing the above, will not be considered.

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