Senior YouTube Optimizer

Manage and develop YouTube channels within DatVietVAC’s ecosystem.

I. KEY RESPONSIBILITIES

1. YouTube Channel Operations Management — 40%

• Directly manage assigned YouTube channels and take responsibility for the quality of published content.
• Implement strategies to increase engagement, optimize content, and improve channel performance.
• Take ownership of revenue targets for assigned channels.
• Execute cross-promotion plans across channels as assigned.

2. Channel Operations Coordination & Performance Management — 30%

• Manage team members to ensure effective operation of assigned channels/channel groups.
• Develop channel growth plans in line with revenue targets.
• Provide guidance to team members on channel development plans.
• Take responsibility for content quality and business performance across assigned channels/channel groups.
• Provide consultation and support in resolving operational issues related to assigned channels.
• Collaborate with other teams and companies to develop trend-driven content that attracts viewers.
• Maintain partner relationships and support partners in resolving channel-related issues.

3. Community Development for YouTube Channels — 5%

• Research and propose initiatives to convert digital audiences to other platforms in line with the Group’s business strategy.
• Execute audience conversion initiatives across platforms according to the Group’s business objectives.

4. Market & Trend Research — 5%

• Collect and analyze relevant data to identify digital content trends.
• Recommend suitable content ideas and formats for each channel/channel group.

5. Performance Reporting — 20%

• Prepare weekly and monthly work reports for direct managers.
• Analyze and report on the performance of assigned channels.
• Prepare data reports based on assigned objectives.
• Perform ad-hoc duties and other tasks assigned by the direct manager, provided they are aligned with the position’s overall objectives.

II. JOB REQUIREMENTS

• Bachelor’s degree in Economics, Business Administration, Marketing, Multimedia Communications Management, or a related field.
• Relevant YouTube-certified qualifications/certifications with at least three months of validity remaining.
• At least 2 years of experience in managing and developing digital content across digital platforms .
• Strong multitasking and workload management skills.
• Ability to research, evaluate, consolidate, and analyze data.
• Creative thinking with the ability to identify trends and generate actionable insights.
• Strong communication, presentation, negotiation, and influencing skills.
• Ability to work effectively under pressure.
• Strong planning and teamwork skills.
• Proficient in Microsoft Office applications, including Word, Excel, and PowerPoint.
• Good command of spoken English.
• TOEIC score of 500 or above (valid certificate) or an equivalent qualification.