Seo Analyst

Akbar Travels is looking for a result-driven SEO Analyst with at least 1 year of hands-on experience to manage end-to-end SEO activities. The candidate should be capable of executing SEO strategies, building scalable pages, and driving measurable growth in organic traffic and bookings.

Key Responsibilities

1. SEO Strategy & Analysis
   Perform keyword research and competitor analysis
   Identify growth opportunities across travel segments
   Execute SEO strategies focused on traffic and booking growth

2. Page Creation & Optimization
   Build and manage SEO pages (city, hotel, location, and feature-based)
   Create landing pages targeting high-intent keywords
   Ensure pages are optimized for both ranking and conversion

3. On-Page SEO
   Optimize meta tags, headings, URLs, and internal linking
   Improve CTR through strong titles and descriptions
   Align content with search intent

4. Technical SEO
   Conduct regular SEO audits and fix technical issues
   Handle crawling, indexing, sitemap, robots.txt, and canonicalization
   Improve Core Web Vitals, page speed, and mobile performance
   Coordinate with developers for implementation

5. Off-Page SEO
   Execute link-building strategies
   Monitor backlinks and competitor profiles
   Focus on acquiring high-quality backlinks

6. Analytics & Reporting
   Track performance via Google Analytics & Search Console
   Analyze traffic, rankings, and conversions
   Prepare regular reports with insights and action plans
   Monitor metrics like sessions, bookings, and LTB

7. Growth & Optimization
   Continuously test and optimize SEO performance
   Work towards improving rankings, traffic, and bookings
   Collaborate with product, content, and marketing teams

Required Skills & Qualifications

*Minimum 1 year of experience in SEO (mandatory)

*Strong understanding of on-page, off-page, and technical SEO
*Experience in handling website pages and SEO execution

*Familiarity with tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog

*Knowledge of Google Hotel Center & sponsored listing optimization is a plus
*Basic understanding of HTML and website structure
*Strong analytical mindset
*KPIs / Success Metrics
*Growth in organic traffic
*Improvement in keyword rankings
*Increase in bookings and LTB ratio
*Reduction in technical errors
*Growth in quality backlinks

Why Join Akbar Travels?
Work on a large-scale travel platform
High ownership and direct business impact
Opportunity to scale SEO aggressively