SEO Analyst

****We are looking for a results-driven SEO Analyst with 2-3 years of hands-on experience in

executing end-to-end SEO strategies. The ideal candidate should have strong expertise in

technical SEO, on-page and off-page optimization, keyword research, content optimization,

website audits, and performance tracking. The role requires close coordination with clients

and internal teams to improve organic visibility, keyword rankings, and website traffic.

**Key Responsibilities

Search Engine Optimization

• Execute end-to-end SEO activities for multiple client websites.

• Develop and implement effective SEO strategies to improve organic traffic and search

engine rankings.

• Perform comprehensive keyword research and identify new growth opportunities.

• Optimize website content, metadata, internal linking, and page structure based on SEO

best practices.

• Monitor keyword rankings and continuously optimize performance.

Technical SEO

• Conduct detailed website audits to identify technical SEO issues.

• Resolve crawl, indexing, site architecture, URL structure, duplicate content, and Core

Web Vitals issues.

• Work closely with developers to implement technical SEO recommendations.

• Monitor website health using SEO tools and ensure search engine accessibility.

Content Optimization

• Collaborate with content writers to develop SEO-friendly content.

• Optimize existing pages for target keywords and search intent.

• Recommend new content opportunities based on keyword gaps and competitor

analysis.

• Ensure content follows SEO best practices and improves user engagement.

Off-Page SEO Link Building

• Plan and execute ethical link-building campaigns.

• Identify high-quality backlink opportunities.

• Monitor backlink profile and maintain healthy domain authority.

• Track competitor backlink strategies and recommend improvements.

**Performance Monitoring Reporting

• Track organic traffic, keyword rankings, conversions, and other SEO KPIs.

• Prepare weekly and monthly SEO performance reports with actionable insights.

• Analyze data using Google Analytics, Google Search Console, and other SEO tools.

• Present performance updates and recommendations to clients and internal

stakeholders.

Client Coordination

**- Coordinate directly with clients to understand business goals and SEO requirements.

• Participate in client meetings and provide project updates.

• Address client queries and recommend SEO improvements based on performance data.

• Ensure timely execution of deliverables and maintain strong client relationships.

Competitor Market Analysis

• Conduct competitor SEO analysis to identify opportunities.

• Stay updated with the latest search engine algorithms, SEO trends, and industry best

practices.

• Recommend innovative strategies to improve organic performance.

Required Skills

**- Strong understanding of Technical SEO, On-Page SEO, and Off-Page SEO.

• Hands-on experience with website audits and technical issue identification.

• Expertise in keyword research and content optimization.

• Experience in planning and executing link-building campaigns.

• Good understanding of search engine algorithms and ranking factors.

• Strong analytical and problem-solving skills.

• Excellent communication and client management skills.

• Ability to manage multiple SEO projects simultaneously.

• Strong reporting and presentation skills.

Tools

• Google Analytics (GA4)

• Google Search Console

• Ahrefs / SEMrush

• Screaming Frog SEO Spider

• Google Tag Manager (Basic Understanding)

• PageSpeed Insights

• Looker Studio

• Microsoft Excel / Google Sheets

**Preferred Qualifications

• Bachelors degree in Marketing, Business, Computer Science, or a related field.

• SEO certifications Google Ads expertise are an added advantage.

• Experience working with WordPress or other CMS platforms is preferred.

• Basic understanding of HTML, CSS, and JavaScript from an SEO perspective is a plus.

Key Performance Indicators (KPIs)

• Growth in organic traffic.

• Improvement in keyword rankings.

• Increase in qualified leads and conversions through organic search.

• Successful completion of technical SEO implementations.

• Quality and quantity of backlinks acquired.

• Timely delivery of SEO reports and client deliverables.

• Client satisfaction and retention.

  Requirements

SEO,On-page,Off-page, Technical SEO,Google Ads, GA4,Google console,SEMrush

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