SEO Analyst

Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

As a SEO Analyst, you'll help uncover how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own the measurement, reporting, and analysis for your product area, turning search data and competitive intelligence into insights as sharp as our products. Partnering across our Content, Technical, Merchandising, and Product Marketing teams, you'll surface opportunities for organic growth while growing your strategic impact along the way. If you're energized by the intersection of data, search science, and scale, this role is built for you.

Description
We are looking for a detail-oriented, data-driven SEO Analyst to power organic growth for a key product area within Apple's digital ecosystem. You'll monitor performance, research search trends, and turn data into actionable insight - maintaining the tracking and reporting that keep our SEO programs on course, and collaborating closely with cross-functional partners.

• Monitor and analyze SEO performance for assigned product lines or business areas to identify opportunities for organic growth.
• Conduct keyword research and interpret search data to surface and prioritize optimization opportunities.
  Build and maintain SEO dashboards and reporting; troubleshoot tracking tools and safeguard data integrity.
• Collaborate with cross-functional teams to translate insights into SEO initiatives and validate impact through post-launch checks.","responsibilities":"Monitor and analyze SEO performance for assigned product lines or business areas, identifying opportunities for organic growth and surfacing anomalies.
  Conduct keyword research and research search trends, SERP features, and user behavior to inform SEO strategies.
  Generate insights through competitive analysis and interpretation of search data.
  Build and maintain SEO dashboards and tracking systems; troubleshoot tracking tools and safeguard reporting accuracy.
  Prepare recurring (weekly, monthly, quarterly) SEO performance reports and translate findings into actionable recommendations for cross-functional partners.
  Support content and technical audits with data analysis, conduct post-launch checks, and share SEO analytics knowledge with team members.

Preferred Qualifications
Experience working in the technology and/or e-commerce industry.
Experience with data visualization tools such as Tableau.
Working knowledge of Python, R, or SQL for data analysis and automation.
Experience measuring performance across AI-powered search surfaces (ChatGPT, Gemini, Claude, etc)
Experience analyzing SEO performance for a product or brand with a global web presence, across multiple markets, locales, or languages.

Minimum Qualifications
5+ years of hands-on SEO experience, with a focus on analysis and performance measurement, for a global brand or digital agency.
Proven experience in SEO analysis and translating search data into recommendations.
Has independently managed SEO measurement and reporting for a defined product area or business segment.
Has conducted keyword research and competitive analysis that directly informed content or technical SEO decisions.
Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.