SEO Analyst

Job Summary:

We are seeking an ambitious, results-driven SEO & Digital Marketing Executive to join our growing team. The primary goal for this role is to drive our website to rank #1 across all target territories using advanced SEO and Generative Engine Optimization (GEO) strategies.

In addition to search ranking, you will manage Meta Ads and Google Ads to deliver high-quality leads, prepare SEO-optimized digital content, and maintain our WordPress website.

Key Responsibilities:

1. SEO & GEO (Generative Engine Optimization):

Execute regional and territorial SEO strategies to secure rank #1 positions for target keywords across all locations.

Optimize website content for AI search engines (ChatGPT, Google AI Overviews, Perplexity) to ensure high visibility in conversational search results.

Perform complete on-page, off-page, local SEO, and technical optimizations (schema, Core Web Vitals, site speed, indexing).

Build high-quality local citations and authoritative backlinks across target territories.

2. Paid Ads & Lead Generation (Meta & Google Ads):

Plan, launch, and manage lead generation campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, PMax).

Continuously monitor campaign KPIs (CPL, CTR, CPA, ROAS) to ensure maximum ROI and high-quality lead generation.

Perform A/B testing on ad creative assets, ad copy, targeting, and landing pages to reduce acquisition costs.

3. WordPress & Website Management:

Manage day-to-day operations on our WordPress website (updating pages, publishing blogs, fixing broken links, plugin updates).

Ensure mobile responsiveness, quick load times, and overall site performance. Implement CRO (Conversion Rate Optimization) tactics on landing pages to convert traffic into leads.

4. Content Preparation:

Draft SEO-friendly copy for web pages, landing pages, blog posts, and ad campaigns.

Work alongside design and video teams to create high-converting ad copy and social content.

Requirements:

Experience: 2–3 years of hands-on experience in Digital Marketing, SEO, and Paid Media management.

SEO & GEO: Proven track record of improving keyword rankings and territory-based SEO.

Paid Ads: Demonstrated capability running Meta Ads Manager and Google Ads dashboards focused on lead generation.

CMS: Proficiency in WordPress (Elementor/Gutenberg, RankMath/Yoast SEO).

Tools: Hands-on experience with Google Analytics (GA4), Google Search Console, Ahrefs/Semrush, Google Tag Manager, and Meta Ads Manager.

Communication: Strong content writing and written communication skills.

Benefits: Competitive salary package Growth opportunities in performance marketing and SEO leadership Collaborative work environment

Pay: ₹18,000.00 - ₹27,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Experience:

• SEO: 1 year (Preferred)

Work Location: In person