SEO Analyst

Tasks

We are looking for a motivated Senior SEO Analyst to join our team at Lantern Digital.

Location: Ahmedabad (WFO)

Employment Type: Full-Time

Experience Level: 3+ Years

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

• 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 𝗔𝘂𝗱𝗶𝘁𝘀: Conduct comprehensive technical SEO audits to identify and prioritize website issues impacting search engine performance. These audits should not be limited to only tools such Screaming frog or SEMRush instead you should be able to identify & debug issues with human eyes as well.

• 𝗖𝗿𝗮𝘄𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼n: Analyze crawl behavior, optimize robots.txt, sitemaps, and internal linking structure to ensure efficient crawling and indexing by search engines.

• 𝗜𝗻𝗱𝗲𝘅𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Monitor and manage website indexation, identify and resolve indexing errors, and optimize canonicalization.

• 𝗖𝗼𝗿𝗲 𝗪𝗲𝗯 𝗩𝗶𝘁𝗮𝗹𝘀: Analyze and optimize Core Web Vitals (LCP, FID, CLS) to improve website speed, user experience, and search rankings.

• 𝗥𝗲𝗻𝗱𝗲𝗿𝗶𝗻𝗴 & 𝗝𝗮𝘃𝗮𝗦𝗰𝗿𝗶𝗽𝘁 𝗦𝗘𝗢: Understand how search engines render JavaScript, implement best practices for JavaScript SEO, and troubleshoot rendering issues using Chrome DevTools.

• 𝗦𝗰𝗵𝗲𝗺𝗮 𝗠𝗮𝗿𝗸𝘂𝗽: Implement and maintain advance schema markup to enhance search engine understanding of website content and improve rich snippet appearance.

• 𝗟𝗼𝗴 𝗙𝗶𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Analyze server log fi les to identify crawl errors, understand search engine bot behavior, and optimize server infrastructure for SEO.

• 𝗧𝗿𝗼𝘂𝗯𝗹𝗲𝘀𝗵𝗼𝗼𝘁𝗶𝗻𝗴 & 𝗗𝗲𝗯𝘂𝗴𝗴𝗶𝗻𝗴: Use Chrome DevTools and other debugging tools to identify and resolve technical SEO issues.

• 𝗛𝗿𝗲𝗳𝗹𝗮𝗻𝗴 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Implement and manage href lang tags correctly to signal language and regional targeting to search engines, ensuring proper indexing and avoiding duplicate content issues for multilingual websites.

• 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Collaborate with content, development, and marketing teams to implement SEO best practices and ensure website optimization.

• 𝗦𝗘𝗢 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Monitor key SEO metrics, track performance, and generate reports on technical SEO initiatives.

What the job will entail:

• Working alongside our other SEO team members and helping them with their project planning & Strategies.

• Extensive SEO audits

• Keyword Strategies

• Competitor Link Research

• Content Audits

• Link Building Campaigns

• AI workflow automation.

• Data mining Google Analytics for actionable findings.

• Executing client work on time and to an excellent standard.

• Continuing to learn and develop your knowledge of SEO, whilst sharing any new knowledge with the team

Requirements

Required Competencies:

• 3+ years of SEO experience (preferably agency side).

• Deep knowledge of SEO and Organic Search.

• Have past record of driving good SEO results ( specifically for larger websites)

• Possess a portfolio of successful SEO campaigns.

• Experienced with Google Analytics, Google Search Console and other SEO tools like Ahrefs, SEMRush and Screaming Frog.

• Has a strong understanding of Excel/Google Sheets

• Capable of producing documents that are well written and client ready.

• An inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming.

• A good understanding of search engines algorithms and how they behave to different changes.

• Keen to observe, analyze and improvise content for both services/product pages and blogs.