SEO & SMM Expert

We are hiring a hands-on SEO & SMO Expert with strong practical experience in Technical SEO, Local & International SEO, AEO/GEO/AIO, Organic Lead Generation, and Social Media Optimization.

This role is for someone who has managed SEO and social media campaigns, solved technical SEO problems, improved organic and local visibility, created/optimized social media strategies, and can demonstrate how their work resulted in traffic, rankings, engagement, qualified leads, conversions, or revenue.

Strong hands-on SEO/SMO experience is mandatory.

What We Actually Need

The candidate should have strong hands-on knowledge of:

SEO Mandatory

• Technical SEO: Crawling, indexing, robots.txt, XML sitemaps, canonicals, redirects, status codes, duplicate content, Core Web Vitals, site architecture, JavaScript SEO basics and schema
• On-Page SEO: Search intent, keyword research, keyword mapping, internal linking, content optimization and landing-page optimization
• Local SEO: Google Business Profile, local landing pages, citations/NAP, reviews, local keyword strategy and local rankings
• International SEO: Experience working on projects targeting markets such as US, UK, UAE, Australia or other international markets
• AEO/GEO/AIO & AI Search: Google AI Overviews, entity optimization, structured content, schema and optimization for AI-driven discovery
• Analytics & Tracking: GA4, Google Search Console, Google Tag Manager and conversion tracking
• SEO Tools: Screaming Frog, Semrush, Ahrefs or equivalent tools
• Competitor & Content Gap Analysis
• Organic Lead Generation: Understanding how SEO traffic is converted into enquiries, appointments, leads or sales
• CRO: Ability to identify why an organically ranking page is not converting and recommend improvements
• SEO Reporting: Ability to connect SEO activities with business KPIs rather than only reporting keyword rankings

SMO / Social Media Mandatory

• Develop and execute Social Media Optimization (SMO) strategies for company and client accounts
• Manage and optimize social media profiles across platforms such as LinkedIn, Facebook, Instagram, X and YouTube
• Create social media content strategies aligned with business objectives and target audiences
• Conduct competitor and social media analysis
• Improve organic reach, engagement, followers and brand visibility
• Develop content calendars and coordinate with designers/content writers
• Optimize social media posts using relevant keywords, hashtags, captions, CTAs and platform-specific best practices
• Monitor engagement, reach, impressions, clicks, followers and other relevant KPIs
• Identify opportunities for social media-driven lead generation
• Repurpose website blogs, SEO content and other marketing assets for social platforms
• Track performance and continuously optimize content based on analytics
• Stay updated with changes in social media algorithms, content formats and platform trends

What You'll Be Responsible For

You will independently manage SEO and SMO activities from:

Audit Strategy Implementation Measurement Optimization

SEO Responsibilities

• Conduct complete Technical SEO audits and identify issues independently
• Develop and implement SEO strategies for Indian and international markets
• Perform keyword research, competitor analysis and content-gap analysis
• Optimize website structure, pages, content, internal linking and technical elements
• Monitor crawling, indexing, rankings, organic traffic and conversions
• Identify opportunities for Local SEO and Google Business Profile growth
• Implement strategies for AEO/GEO/AIO and AI-driven search visibility
• Work with developers to resolve technical SEO issues
• Coordinate with content writers to create SEO-focused content
• Improve organic traffic, qualified leads and conversion rates
• Monitor SEO performance through GA4, GSC and other SEO tools
• Prepare regular performance reports linked to business KPIs

SMO Responsibilities

• Develop and manage organic social media strategies
• Create monthly/weekly social media content plans
• Coordinate with content and design teams for social media creatives and posts
• Optimize social profiles and content for maximum organic visibility
• Monitor social media engagement, reach, impressions, clicks and follower growth
• Identify and implement strategies for increasing organic engagement
• Support lead generation through social media channels
• Analyze competitor social media activities and identify content opportunities
• Test different content formats, topics, hooks and CTAs
• Prepare social media performance reports and recommend improvements