SEO Content Specialist

• Manage SEO content activities for the Philippine market, including keyword research, content planning, publishing, and basic on-page and off-page optimization.
• Develop content structures and organic traffic strategies based on Philippine search behavior, market trends, and user intent.
• Plan and execute SEO content strategies covering topic pages, category pages, long-tail content, classification pages, and content clusters.
• Optimize content elements such as headings, keywords, metadata, internal links, relevance, readability, and search intent alignment.
• Perform basic optimization of core pages once published content begins appearing in Google search results.
• Monitor content performance, including keyword rankings, indexing status, organic traffic, CTR, and core-page performance.
• Identify, document, and report indexing issues, ranking changes, traffic opportunities, and content performance risks.
• Conduct competitor content analysis, including search-result positioning, content structure, keyword coverage, and overall content competitiveness.
• Support content-related technical SEO improvements, including page structure and schema markup, and coordinate implementation with Web Developers when necessary.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or a related field.
• At least 1–3 years of experience in SEO, content marketing, digital marketing, or a related role.
• Strong understanding of SEO content strategy, keyword research, search intent, on-page SEO, and content optimization.
• Familiarity with Google Search Console, Google Analytics/GA4, keyword research tools, and SEO platforms.
• Basic knowledge of technical SEO, indexing, page structure, and schema markup.
• Strong analytical, research, writing, and communication skills.
• Experience with the Philippine market and local search behavior is an advantage.
• Ability to work with content writers, marketers, and web developers to execute SEO initiatives.