SEO Content Writer

The Objective of the Role

We are seeking an SEO Content Writer who can create high-quality educational content

optimised for SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine

Optimisation). The candidate will be responsible for researching academic topics,

understanding student needs, and developing user-friendly content that improves

website engagement and visibility.

Responsibilities

● Create high-quality content for K12, CBSE, JEE, NEET, and other academic topics.

● Research information from trusted academic websites, educational portals, and

exam-related platforms.

● Write clear, engaging, and easy-to-understand content for students and parents.

● Create and update educational pages, question-answer pages, exam pages, blogs,

and informational content.

● Understand students’ pain points and create content that effectively addresses

their learning needs.

● Collaborate with the SEO team and create high-quality content based on SEO

suggestions and optimisation requirements.

● Optimise content based on SEO, AEO, and GEO best practices.

● Ensure all content follows website formatting, readability, and content guidelines.

● Maintain content accuracy, originality, and proper content flow.

● Ensure content is plagiarism-free and grammatically correct.

● Work across multiple categories, subjects, and educational content types.

● Coordinate with SEO and academic teams for content updates and publishing

requirements.

● Ability to work under deadlines and manage multiple content tasks efficiently.

● Be available to support content requirements during important academic events,

exam launches, or campaign activities on occasional weekends whenever

required.

Eligibility Criteria

● Bachelor’s degree in English, Journalism, Communications, Education, Marketing,

or a related field.

● 2+ years of experience in SEO content writing, academic writing, or educational

website content creation.

● Experience in EdTech, K12, or educational content writing will be an added

advantage.

● Positive attitude and willingness to learn and grow in a fast-paced environment.

● Self-starter who can work with minimal guidance.

● Ability to coordinate and work with cross-functional teams when required.