SEO Copywriter

Recruiter: Head Office - Tsogo Sun Casino Management Company (Pty) Ltd

Job Ref: TSD11 (2)

Date posted: Wednesday, June 24, 2026

Location: Johannesburg, South Africa

Salary: Market Related

SUMMARY: SEO Copywriter

POSITION INFO: Tsogo Sun Digital is looking for an SEO Copywriter who can craft search‑smart, human‑focused content that attracts, informs and drives action. If you understand intent, follow search trends and create clear, useful, high‑performing pages across sports, casino and digital platforms, we want you. Our successful SEO Copywriter will… Create SEO‑driven blogs, articles and evergreen guides. Write sports betting previews, explainers and educational content. Produce clear, accurate casino game descriptions, reviews and category copy. Develop helpful how‑to‑play guides for betting and casino products. Craft on‑page copy for SEO landing pages and content hubs. Write effective meta titles, meta descriptions and core SEO elements. Refresh and rewrite existing content to improve ranking, quality and conversion. Strengthen internal linking and optimise content structure. Update content based on search data, performance insights and SEO recommendations. Produce writing that enhances organic visibility while maintaining strong UX. Use clarity, structure, tone and subtle behavioural cues to guide users from interest to action. If you have these qualifications, join our team: Matric, computer literacy (MS Office), strong numeracy, and excellent verbal and written English skills. We're looking for someone with 1-5 years' experience in SEO copywriting or digital content creation, who can write clearly and accurately, understands search intent, and has a basic grasp of on‑page SEO. You should have experience creating content for blogs, landing pages or similar formats, with familiarity in Google Search Console or Google Analytics, or the willingness to learn tools like Ahrefs or Semrush. The ideal candidate can improve existing content using data or guidance, is open to learning betting and casino terminology, and understands responsible‑gambling principles. Curiosity, attention to detail and a passion for writing that drives engagement and action are essential, along with a mindset that stays curious about shifting SEO trends, AI discovery and evolving search behaviour. To apply, your written application must include: CV (maximum 4 pages), contactable references (with telephone numbers), and covering letter with three reasons why you're our top candidate for the job Only successful applicants will be contacted.