Seo Executive

Role & responsibilities

• Develop and execute comprehensive SEO strategies to improve website visibility, organic traffic, keyword rankings, and search engine performance.
• Conduct detailed keyword research, competitor analysis, and search intent analysis to identify growth opportunities.
• Perform On-Page SEO including meta titles, meta descriptions, heading optimization, URL structure, internal linking, content optimization, and image SEO.
• Manage Technical SEO activities including website crawlability, indexing, sitemap, robots.txt, canonical tags, page speed, mobile optimization, and Core Web Vitals.
• Plan and execute Off-Page SEO and Link Building strategies to improve domain authority and website credibility.
• Monitor and analyze website performance using Google Search Console, Google Analytics, GA4, and SEO tools.
• Identify SEO issues and coordinate with content, development, and marketing teams for timely resolution.
• Develop and optimize content based on search intent, topical relevance, entity optimization, and user experience.
• Implement AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets, People Also Ask, voice search, and direct-answer results.
• Optimize content for question-based queries, conversational search, FAQs, structured answers, and semantic search.
• Implement GEO (Generative Engine Optimization) strategies to improve brand and content visibility across AI-powered search and generative platforms.
• Optimize content for AI search experiences, entity recognition, topical authority, citations, and trustworthy information sources.
• Track changes in traditional search and AI-generated search results and adapt SEO/AEO/GEO strategies accordingly.
• Perform regular SEO audits and prepare actionable reports with recommendations for improvement.
• Stay updated with Google algorithm updates, SEO trends, AEO developments, GEO practices, AI search technologies, and digital marketing best practices.
• Collaborate with content writers to create SEO-friendly, user-focused, and AI-search-optimized content.
• Track KPIs such as organic traffic, keyword rankings, CTR, impressions, conversions, backlinks, featured snippets, and AI search visibility.
• Continuously test and improve SEO strategies to increase organic growth, qualified traffic, leads, and conversions.