SEO Executive

SEO Executive Job Description

Job Title: SEO Executive

Company: Clickretina

Experience Required: 1 year

Employment Type: Full-Time

Location: Vineet Khand 2 Gomtinagar

Work Mode: Onsite

Job Overview

We are looking for a motivated and detail-oriented SEO Executive to join our Digital Marketing team. The ideal candidate should have a strong understanding of traditional SEO along with emerging AI-powered search, Generative Engine Optimization (GEO), AI-assisted content optimization, and SEO automation.

As an SEO Executive, you will be responsible for improving website visibility, increasing organic traffic, monitoring keyword rankings, and supporting the overall SEO strategy.

Required Skills

• Knowledge of keyword research and search intent.
• Understanding of on-page, off-page, and technical SEO.
• Basic knowledge of HTML and website structure.
• Familiarity with Google Search Console and Google Analytics.
• Knowledge of SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or equivalent tools.
• Good written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work with Excel/Google Sheets.
• Willingness to learn and adapt to changes in SEO and search engine algorithms.
• Practical knowledge of AI tools for SEO and content workflows.
• Understanding of Generative Engine Optimization (GEO) and AI-powered search
• Familiarity with AI search platforms such as ChatGPT, Google AI search experiences, Gemini, and Perplexity.
• AI-Powered SEO Tools: Experience with AI tools such as ChatGPT, Claude, Gemini, and AI-assisted SEO platforms for keyword research, content optimization, and competitor analysis.
• Data Analysis with AI: Using AI-assisted analysis to identify SEO trends, traffic patterns, ranking changes, and actionable insights from Google Search Console and Google Analytic
• Prompt Engineering: Ability to write effective prompts for SEO research, content analysis, competitor research, technical audits, and reporting.

Key Responsibilities

• Conduct keyword research to identify relevant and high-potential keywords.
• Perform on-page SEO including title tags, meta descriptions, headings, URLs, internal linking, and content optimization..
• Conduct basic technical SEO audits and identify issues related to crawling, indexing, broken links, redirects, sitemap, robots.txt, and website structure.
• Optimize website content based on search intent and SEO best practices.
• Monitor keyword rankings, organic traffic, impressions, clicks, and other SEO performance metrics.
• Use tools such as Google Search Console, Google Analytics, Google Keyword Planner, Google Trends, Ahrefs, SEMrush, Screaming Frog, or similar platforms.
• Analyze competitors and identify keyword, content, and backlink opportunities.
• Assist in creating SEO reports and presenting key performance insights.
• Identify opportunities to improve existing website pages and content.
• Coordinate with content writers, developers, designers, and other marketing team members for SEO requirements.
• Stay updated with Google Search developments, SEO trends, algorithm updates, and industry best practices.
• Basic understanding of SEO fundamentals.

Preferred Qualifications

• Bachelor's degree

Key Performance Indicators

The candidate will be evaluated based on:

• Organic traffic growth
• Keyword visibility and ranking improvements
• Organic clicks and impressions
• CTR improvement
• Website optimization and SEO health
• Quality of link-building activities
• Content optimization
• Timely completion of assigned SEO activities
• SEO reporting and analysis

Pay: ₹12,000.00 - ₹25,000.00 per month

Work Location: In person