SEO Executive

About the Role

We are looking for a results-driven SEO Executive with 1+ year of experience to join our growing mobile app company. The ideal candidate will have hands-on knowledge of SEO, AEO, GEO, and Meta Ads, along with strong content and analytical skills.

You will be responsible for improving the online visibility of our mobile applications, website, landing pages, and digital content while helping drive organic traffic, app awareness, user acquisition, and conversions.

Key Responsibilities

• Develop and execute SEO strategies for the company website, mobile apps, landing pages, and digital assets.
• Conduct keyword research, competitor analysis, and search-intent analysis.
• Optimize website content, landing pages, metadata, headings, URLs, internal linking, and other on-page SEO elements.
• Work on AEO (Answer Engine Optimization) to improve visibility across AI-powered search and answer platforms.
• Implement GEO (Generative Engine Optimization) strategies to increase brand and app visibility in AI-generated search results.
• Support App Store Optimization (ASO) for mobile applications, including keyword research, app titles, descriptions, and conversion optimization.
• Plan and execute off-page SEO and link-building activities while maintaining quality and relevance.
• Monitor keyword rankings, organic traffic, backlinks, indexing, and overall SEO performance.
• Assist with Meta Ads campaigns for user acquisition, app installs, engagement, and conversions.
• Coordinate with content writers, developers, designers, and marketing teams to implement SEO recommendations.
• Identify technical SEO issues and coordinate with developers for resolution.
• Create SEO-friendly content briefs and provide recommendations for blogs, landing pages, FAQs, and app-related content.
• Track performance using tools such as Google Analytics, Google Search Console, Google Keyword Planner, and SEO tools.
• Prepare regular SEO and digital marketing performance reports and provide actionable insights.
• Stay updated with Google algorithm updates, AI search trends, SEO best practices, and digital marketing developments.

Required Skills

• 1+ year of hands-on SEO experience.
• Good understanding of On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, and Link Building.
• Knowledge of AEO and GEO and emerging AI-search optimization practices.
• Basic to intermediate knowledge of Meta Ads / Facebook Ads.
• Understanding of App Store Optimization (ASO) is preferred.
• Good understanding of Google Analytics and Google Search Console.
• Strong analytical and problem-solving skills.
• Good written and verbal communication skills.
• Content-writing skills are an added advantage.
• Ability to work independently as well as collaboratively with marketing, content, design, and development teams.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person