SEO Executive

Job Description – Sr. Executive – Digital Marketing (PPC)

Company: 360 Realtors LLP
Position: Sr. Executive – Digital Marketing (PPC)
Department: Digital Marketing
Industry: Real Estate
Location: Gurgaon
Experience: 2–4 Years
Salary: ₹35,000 – ₹50,000 per month
Employment Type: Full-Time

Job Summary

We are looking for a performance-driven Sr. Executive – Digital Marketing (PPC) to manage and optimize paid digital marketing campaigns for real estate projects. The candidate will be responsible for generating quality leads, improving campaign performance, managing budgets, and achieving lead generation and conversion targets.

Key Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads (Facebook & Instagram) and other relevant platforms.
• Manage lead generation campaigns for residential and commercial real estate projects.
• Conduct keyword research, audience research, competitor analysis, and campaign planning.
• Create and optimize Google Search, Display, Performance Max, YouTube, and Meta campaigns.
• Monitor and optimize CPL, CPC, CTR, conversion rate, ROI/ROAS, and overall campaign performance.
• Manage daily and monthly campaign budgets effectively.
• Perform A/B testing of ad copies, creatives, audiences, keywords, and landing pages.
• Set up and monitor conversion tracking using Google Analytics 4, Google Tag Manager, and Google Ads.
• Implement remarketing and retargeting campaigns to improve lead conversions.
• Coordinate with the Content, Creative, Sales, and CRM teams for campaign execution and lead quality.
• Monitor lead quality and work with the sales team to improve lead-to-site-visit and lead-to-booking conversion.
• Prepare daily, weekly, and monthly PPC performance reports.
• Identify new opportunities to improve campaign performance and reduce cost per qualified lead.
• Stay updated with changes in Google Ads, Meta Ads, digital marketing trends, and industry best practices.

Required Skills

• Strong hands-on experience with Google Ads and Meta Ads.
• Good understanding of real estate lead-generation campaigns.
• Strong knowledge of PPC, keyword research, audience targeting, and campaign optimization.
• Experience with GA4, Google Tag Manager, and conversion tracking.
• Strong analytical and data interpretation skills.
• Good understanding of landing page and funnel optimization.
• Ability to manage multiple campaigns and budgets simultaneously.
• Good communication and coordination skills.
• Experience with real estate or performance marketing will be preferred.

Experience & Qualification

• Experience: 2–4 years in PPC / Performance Marketing / Digital Marketing.
• Qualification: Graduate in Marketing, Digital Marketing, Business Administration, or a related field preferred.
• Candidates with hands-on experience in real estate lead generation will be given preference.

Key Performance Indicators (KPIs)

• Qualified lead generation
• Cost Per Lead (CPL)
• Cost Per Qualified Lead (CPQL)
• CTR and conversion rate
• ROI/ROAS
• Lead-to-site-visit conversion
• Lead-to-booking conversion
• Campaign budget utilization
• Overall campaign performance

Compensation

₹35,000 – ₹50,000 per month + Performance-Based Incentives

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person