SEO Executive

Job highlights

• Bachelor s degree in Marketing,Communications,or a related field (or equivalent experience)
• Proven work experience as an SEO Executive / Specialist or in a similar role,preferably in an agency or digital marketing environment can be an added advantage
• Key Skills Required

Educational Qualification

• Bachelor s degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven work experience as an SEO Executive/Specialist or in a similar role, preferably in an agency or digital marketing environment can be an added advantage.

Key Responsibilities

• Conducting keyword research to identify relevant and high-performing keywords and phrases that align with the organization s goals and target audience.
• Optimizing website pages and content to improve search engine rankings.
• Optimizing meta tags, headings, URL structures, internal linking, and ensuring content is optimized for keywords, relevance, and user experience.
• Implementing off-page optimization strategies to enhance website authority and backlink profile.
• Building high-quality backlinks, managing online directories, guest blogging, and developing relationships with influencers and partners.
• Using programs such as Google Analytics to compile regular performance reports.
• Assisting the content team in the creation of high-quality, informative SEO-based content.
• Conducting technical audits of websites to identify and resolve issues that could impact search engine visibility.
• Optimizing website architecture, page speed, mobile responsiveness, and other technical factors for improved crawl ability and indexability.
• Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
• Generating regular reports to track keyword rankings, organic traffic, conversion rates, and other key SEO metrics.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Experience analyzing websites, URL structure, ranking factors, sitemaps, etc, and creating recommendations for developers to follow.

Key Skills Required

• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, or similar tools.
• Strong understanding of keyword research, on-page optimization, technical SEO, and off-page optimization strategies.
• Working knowledge of HTML, CSS, and JavaScript development and constraints can be a plus.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Up-to-date with the latest trends and developments in SEO and digital marketing.
• Brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion.