SEO Executive

Job highlights

• Bachelors degree in marketing,communications,or a related field

• 2 to 3 years of proven experience as an SEO Executive or similar role

• Experience with website analysis using a variety of analytics tools

• Develop and implement comprehensive SEO strategies to increase organic search traffic and improve website ranking on major search engines.

• Conduct keyword research and analysis to identify target keywords and optimize website content accordingly.

• Perform on-page optimization including meta tags, header tags, URL structures, and content optimization.

• Generate XML sitemaps and submit them to search engines for better indexing and crawling.

• Monitor and analyze website performance using SEO tools such as Google Analytics and Google Search Console.

• Perform regular website audits to identify technical SEO issues and recommend solutions.

• Conduct competitive analysis to identify industry trends and benchmark against competitors.

• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.

• Collaborate with content creators to optimize existing content and develop new content ideas to improve SEO performance.

• Monitor and report on SEO metrics, such as keyword rankings, organic traffic, conversion rates, and user engagement.

• Provide recommendations for website structure, design, and content improvements to enhance search engine visibility.

• Stay informed about industry developments and share insights and recommendations with the marketing team.

Required Qualification:

• Bachelors degree in marketing, communications, or a related field.
• 2 to 3 years of proven experience as an SEO Executive or similar role.
• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
• Experience with website analysis using a variety of analytics tools.
• Solid understanding of on-page and off-page optimization techniques.
• Familiarity with HTML, CSS, and website development principles.
• Excellent analytical and problem-solving skills.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Effective communication skills, both written and verbal.
• Ability to work independently as well as collaborate within a team.