Seo Executive

Job highlights

• 2-3 years hands-on SEO experience with technical SEO audits and AI search optimization
• Own SEO strategy and execution including technical audits, keyword and content strategy, AI search visibility, link building, reporting, and cross-channel integration

ABOUT CATALYSTS Catalysts is a Bangalore-based performance marketing agency - 5 years old, 70+ people, 50+ active clients, INR 500+ Crore in managed media spend. We run digital marketing for brands like Duroflex, Sleepyhead, Tally, TTK Prestige, Shoppers Stop etc. We won the DG+ Best Emerging Digital Agency award in 2024.

THE ROLE

You will own the SEO strategy and execution for our active client accounts. You are not here to follow a checklist - you are here to think about organic visibility holistically: traditional search rankings, featured snippets, People Also Ask, and the emerging reality that a growing share of search queries are now answered by AI overviews before the user ever clicks a result. The clients you will work on are across D2C, FinTech, EdTech, and Healthcare. Each has different organic objectives, different competitive landscapes, and different stages of SEO maturity.

WHAT YOU WILL DO

Technical SEO Ownership - Run full technical audits - crawlability, indexation, site architecture, Core Web Vitals, structured data, and mobile performance. You find issues and fix them, not just report them. • Keyword & Content Strategy - Build and manage keyword clusters, identify content gaps, write briefs that reflect search intent, and develop topic authority for your clients. You understand that ranking for a keyword and ranking for an AI snippet are increasingly different objectives. • AI Search Visibility - Monitor and optimise for AI Overviews (Google AIO), understand how content structure affects LLM citation and inclusion in AI-generated answers, and develop an entity-building strategy that positions client brands as authoritative sources in their category - not just on Google, but across AI search surfaces. • Link Building & Authority - Build a systematic approach to acquiring quality backlinks - digital PR, HARO, broken link building, and editorial outreach. You evaluate link quality by relevance and authority, not by DA metrics alone. • Reporting & Client Communication - Present performance clearly - what moved, why it moved, and what the next 4 weeks look like. You are comfortable on client calls and can hold a strategic conversation without being technical to the point of losing the room. • Cross-Channel Integration - Work alongside paid media teams to ensure SEO and SEM complement each other - shared keyword intelligence, landing page decisions, and content that serves both organic and paid objectives. WHAT WE ARE LOOKING FOR

Quality What It Looks Like at 2-3 Years Hands-on Technical SEO You have run a Screaming Frog or Sitebulb crawl, diagnosed a Core Web Vitals failur fixed canonical issues in an e-commerce catalogue, and understood why a page w not being indexed. Not in theory - on a live account. AI Search Literacy You know what Google AIO is, how it differs from traditional featured snippets, an what factors influence whether a brand appears in an AI-generated answer. You hav read the research and have a working hypothesis on how to optimise for it. Content & Intent Thinking You understand that the same keyword can have informational, navigational, transactional intent - and that writing a great article for the wrong intent will n rank. You build briefs, not just lists of keywords. Data-Driven Decision Making You use Google Search Console and GA4 together - not separately. You understan the difference between a traffic drop caused by algorithm change vs. a crawl issue v a seasonality pattern, and you investigate before concluding. Independent Accou Management You have managed a client account with minimal supervision - built the roadma prioritised tasks, delivered monthly reports, and had the difficult conversation whe something was not working.

TOOLS YOU SHOULD KNOW

Proficiency in at least 4 of the following is expected: Google Search Console, Google Analytics 4, Screaming Frog or Sitebulb, Ahrefs or SEMrush, Google PageSpeed Insights / Lighthouse, Looker Studio (for reporting). Familiarity with how LLMs like ChatGPT, Perplexity, and Gemini respond to brand and category queries is a strong plus. QUALIFICATIONS •

2-3 years of hands-on SEO experience - in-house, agency, or a combination. • Demonstrable experience managing SEO for at least 2 active client or business accounts simultaneously. • Strong written English - you will write content briefs, client reports, and stakeholder summaries regularly. • Certifications (Google Analytics, SEMrush SEO, HubSpot SEO) are welcome but not a substitute for live account experience.