SEO Expert

Roles and Responsibilities :

1. Strategic SEO & Global Campaign Management

Develop and execute comprehensive SEO strategies for multi-location businesses, ensuring brand consistency while catering to regional search nuances.

Manage international SEO campaigns, including hreflang implementation, localized content strategy, and regional backlink profiles.

Collaborate with the Senior Manager to align SEO goals with overall business KPIs and B2B lead generation targets.

2. AI-Driven Search Optimization (AEO, GEO, AIO)

Lead the transition from traditional SEO to AI-centric models, focusing on Answer Engine Optimization (AEO) to capture voice and conversational queries.

Optimize content for Search Generative Experiences (SGE) and AI Overviews (AIO), ensuring the brand remains a cited authority in AI-driven summaries.

Apply Generative Experience Optimization (GEO) techniques to enhance visibility within LLM-based search results.

3. B2B Lead Generation & Content Strategy

Analyze the B2B buyer journey to create high-intent content clusters that drive qualified leads.

Optimize landing pages for conversion (CRO) while maintaining technical SEO integrity.

Work closely with the content team to ensure all assets are optimized for both users and the latest search algorithms. 4. Technical SEO & Tool Proficiency

Conduct deep technical audits (Core Web Vitals, Crawlability, Schema Markup) to maintain a healthy web architecture.

Leverage enterprise-grade tools (SEMrush, Ahrefs, Screaming Frog, GSC) for competitive analysis and performance tracking.

Integrate SEO insights with Search Engine Marketing (SEM) teams to maximize Total Search Visibility.

Required Skills & Experience

Experience: 5-8 years of proven experience in SEO, specifically within B2B sectors.

International Exposure: Proven track record of managing global campaigns and multi-location SEO.

AI Fluency: Deep understanding of how AI is changing search behavior (AEO, GEO, AIO).

SEM Knowledge: Working knowledge of Search Engine Marketing (PPC) to facilitate synergy.

Analytical Mindset: Expert at using Google Analytics 4 (GA4) to attribute leads to SEO efforts.