SEO Lead

Who you are

• Substantial on-page and off-page experience in SEO, with a track record of driving organic growth at scale
• Proven experience managing a team and getting the best out of people while keeping standards high
• C2 German and fluent in English (C1+), you can operate confidently with stakeholders in both languages
• Ideally based in Berlin, although we're also open to remote candidates
• Analytical and structured - you prioritize what matters, communicate clearly, and make decisions under pressure
• Comfortable working in a fast-paced, flat, startup-style environment
• Experience in iGaming or other affiliate marketing industries is a plus

What the job involves

• We're looking for an SEO Lead to take ownership of our affiliate portfolio and scale it. You'll work with some of the biggest publishers in the world and have a direct impact on revenue
• You'll drive SEO strategy across multiple affiliate sites spanning a wide variety of verticals, lead continuous go-lives into new markets, and manage a small team of SEO Content Managers. You'll have the autonomy to set direction, prioritize what moves the needle, and act fast when things change - because in SEO, they always do
• Lead revenue expansion of existing affiliate sites: Develop and implement long-term SEO strategies, optimize high-value pages for rankings and CTR, and own backlink campaigns across multiple affiliate sites
• Launch new affiliate sites end to end: From keyword clustering, topic mapping, content structure, and coordinating stakeholders to take new sites live from scratch
• Drive on-page and off-page performance: Conduct content audits, improve SERP feature capture, manage link-building tactics, and work with agencies and publishers to strengthen domain authority
• Identify and unlock growth opportunities: Research publishers, size new markets, assess domain authority and traffic trends, and weigh expansion options against business growth frameworks
• Manage and develop a team of SEO Content Managers: Set clear priorities, hold people accountable, coach for growth, and have the hard conversations when needed