SEO Manager

About the Role -

• We are looking for a strategic and analytical SEO Manager to lead its organic search strategy and enhance the digital discoverability of the brand across search engines.
• The role will be responsible for developing and executing a comprehensive SEO roadmap that drives qualified website traffic, improves search rankings, strengthens local search visibility, and supports business objectives such as increasing footfall, event participation, tenant visibility and customer engagement.
• The ideal candidate should possess strong expertise across Technical SEO, On-Page SEO, Off-Page SEO, Local SEO and Content SEO, while working closely with the Content Team, Performance Marketing Manager, Web Developers, Designers and Brand Team to ensure every digital asset is optimised for maximum visibility and performance.
• This role requires a data-driven marketer who understands both search engine algorithms and consumer search behaviour, and can translate insights into measurable business growth.

Key Responsibilities -

• SEO Strategy & Planning - Develop and execute annual, quarterly and monthly SEO strategies aligned with the mall's marketing and business objectives.

• Build a comprehensive SEO roadmap focused on improving organic visibility, search rankings and website traffic.

• Identify high-value keyword opportunities for retail, fashion, food & beverage, entertainment, outlet shopping and seasonal campaigns.

• Develop SEO strategies to support -

• Store launches

• Shopping festivals

• Seasonal campaigns

• Food Park

• Drive-Thru brands

• Events

• Entertainment initiatives

• Tenant promotions

• Conduct market, competitor and search trend analysis to identify growth opportunities.

• Define SEO KPIs and growth targets.

Technical SEO -

• Conduct comprehensive website audits and identify technical SEO issues.
• Improve website crawlability, indexability and overall site architecture.
• Monitor and optimise -
• Core Web Vitals -
• Page Speed - Mobile Usability
• Crawl Errors
• Broken Links
• Redirects
• XML Sitemaps - Robots.txt
• Coordinate with web developers to implement technical recommendations.
• Ensure proper implementation of -
• Structured Data
• Schema Markup
• Canonical Tags
• Breadcrumbs
• Internal Linking
• Regularly monitor indexing status and search console issues.

On-Page SEO -

• Optimise all website pages to improve organic rankings.

• Develop SEO recommendations for -

• Homepage

• Brand Pages

• Store Pages

• Food Court Pages

• Event Pages

• Offer Pages

• Blogs

• Landing Pages

• Optimise: - Meta Titles

• Meta Descriptions

• Heading Structure

• URL Structure

• Image Alt Tags

• Internal Linking

• Content Hierarchy

• Ensure all new content follows SEO best practices.

Content SEO -

• Collaborate with the Creative Producer / Content Writer to develop SEO-focused content strategies.
• Conduct keyw ord research for blogs and website content.
• Prepare SEO content briefs for writers.
• Identify content gaps and recommend new content opportunities.
• Optimise existing content for improved search visibility.
• Develop evergreen content strategies to support long-term organic growth.
• Monitor content performance and recommend optimisation.

Local SEO -

• Develloped and manage the Local SEO strategy for Outlet Mall of India.
• Optimise Google Business Profile.
• Improve rankings for location-based keywords.
• Manage local citations and directory listings.
• Monitor and respond to customer reviews.
• Develop location-based landing pages.
• Optimise Maps visibility and local search presence.
• Coordinate with tenant brands for local SEO initiatives wherever applicable.

Off-Page SEO -

• Develop ethical link-building strategies to improve domain authority.
• Build partnerships for high-quality backlinks.
• Monitor backlink health and remove toxic links where necessary.
• Coordinate with PR teams to maximise SEO value from media coverage.
• Support digital PR initiatives through link acquisition opportunities.

Website Performance & User Experience -

• Monitor website health and performance.

• Identify opportunities to improve -

• User Experience

• Navigation

• Site Structure

• Content Discoverability

• Work with developers to improve website performance.

• Recommend SEO improvements during website updates and redesigns.

Analytics & Reporting - Monitor and analyse: -

Organic Traffic -

Keyword Rankings

• Search Visibility

• Click-Through Rate

• Bounce Rate

• Engagement Metrics

• Conversion Rate

• Website Sessions

• New Users

• Returning Users

• Landing Page Performance

• Organic Footfall Attribution (where applicable)

• Develop weekly and monthly SEO performance reports.

• Present actionable insights and recommendations to the management.

. - Monitor competitor SEO performance and identify new opportunities.

Collaboration & Stakeholder Management -

• Work closely with the Performance Marketing Manager to ensure SEO and paid media strategies complement each other.
• Partner with the Social Media Manager to amplify SEO-focused content.
• Collaborate with the Creative Producer / Content Writer on keyword-driven content. - Coordinate with designers and developers to ensure SEO best practices are incorporated into all website assets.
• Support Brand and Events teams with SEO strategies for campaign landing pages and event microsites.
• Work with tenant brands to optimize store-specific content and search visibility.

Innovation & Best Practices -

• Stay updated with Google's algorithm updates and industry best practices.
• Evaluate new SEO tools and technologies.
• Monitor AI-driven search trends and evolving search behaviours.
• Recommend innovative SEO strategies to improve long-term organic performance. Continuously identify opportunities to improve website visibility and customer acquisition.

Required Skills & Experience -

• 4-6 years of experience in Search Engine Optimisation.
• Proven expertise in Technical SEO, On-Page SEO, Off-Page SEO and Local SEO.
• Strong understanding of website architecture, crawling and indexing.
• Experience conducting SEO audits and implementing recommendations.
• Hands-on experience with -
• • Google Search Console
  • Google Analytics
• 4 - Ahrefs
• SEMrush
• • Screaming Frog
  • Google Business Profile
• Strong understanding of HTML, CSS and basic JavaScript from an SEO perspective
• . Experience working with WordPress or similar CMS platforms. - Strong analytical and reporting capabilities.
• Ability to manage multiple SEO projects simultaneously.
• Excellent communication and stakeholder management skills.