Seo Manager

Role & responsibilities

Results:

• Growth in qualified organic traffic
• Improvement in keyword rankings
• Increased visibility in AI-generated search experiences
• Growth in featured snippets and answer engine visibility
• Higher organic conversions and revenue contribution
• Improved technical SEO health

Position overview

1. Organic growth strategy

• Develop and execute end-to-end organic growth strategies for B2B and B2C.
• Build integrated strategies covering traditional SEO, AI search optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Identify new opportunities across emerging AI-powered discovery platforms.
• Define KPIs, roadmaps, and quarterly growth plans.

2. Search optimization

• Perform comprehensive keyword, entity, topic, and user intent research.
• Build topical authority strategies and content clusters.
• Optimize websites for semantic search and entity-based indexing.
• Improve crawlability, indexability, internal linking, structured data, and website architecture.
• Optimize content for featured snippets, AI Overviews, answer engines, and conversational search experiences.
• Monitor algorithm updates and adapt strategies proactively.

3. AI search optimization

• Develop optimization strategies for AI assistants and generative search platforms.
• Create content frameworks that improve visibility within AI-generated responses.
• Optimize content for retrieval, citations, entity recognition, and contextual relevance.
• Implement prompt-aware content strategies that align with evolving AI search behaviors.
• Analyze how AI systems interpret, summarize, and reference client content.

4. Content strategy

• Rank SEO/GEO-driven content strategies based on customer journeys.
• Build content briefs using search intent, competitive research, and AI insights.
• Guide writers to produce EEAT-focused content.
• Optimize landing pages, blogs, pillar pages, industry pages, and solution pages.
• Conduct content audits and recommend improvements.

5. Technical SEO

• Conduct technical audits for enterprise websites.
• Resolve crawling, indexing, rendering, Core Web Vitals, and structured data issues.
• Collaborate with developers to implement technical recommendations.
• Manage XML sitemaps, robots.txt, canonicalization, redirects, and schema markup.
• Optimize website performance for both users and search engines.

6. Analytics and reporting

• Track organic performance across search engines and AI-driven discovery channels.
• Build dashboards using GA4, Search Console, Looker Studio, and other analytics platforms.
• Measure keyword rankings, AI visibility, conversions, engagement, and revenue impact.
• Generate actionable insights and executive reports.

7. Conversion optimization

• Work with UX and design teams to improve organic conversion rates.
• Analyze user behavior and recommend landing page improvements.
• Support A/B testing initiatives.
• Improve engagement metrics through content and UX enhancements.

8. Competitive intelligence

• Monitor competitor strategies across traditional and AI search.
• Conduct gap analysis and opportunity research.
• Identify emerging trends before competitors.

9. Process and automation

• Build scalable SEO workflows.
• Leverage AI tools to improve research, content optimization, reporting, and productivity.
• Develop SOPs, templates, and best practices.
• Identify opportunities to automate repetitive SEO activities.

Preferred candidate profile :

Preferred experience AI tools

• Experience optimizing websites for at least two different sectors and four websites
• Understanding of large language models and retrieval concepts.
• Experience with AI workflow automation is an advantage.