SEO Manager

Job purpose:

As a Website Manager – He/she will lead the digital transformation efforts for TVS Credit, overseeing the development, implementation, and optimization of strategies to enhance website traffic, drive lead generation, and improve conversions. The role requires strong collaboration with cross-functional teams, an innovative approach to digital marketing, and a commitment to staying ahead of industry trends.

Key responsibilities:

Website Optimization:

Oversee website maintenance, ensuring it is up-to-date, responsive, and error-free.

Collaborate with web developers and designers to improve website functionality and user experience (UX).

Ensure website speed, security, and mobile-friendliness are optimized

SEO Management:

Monitor and adapt to the latest SEO trends, techniques, and algorithm updates.

Collaborate with content, design, and development teams to ensure timely and aligned updates.

Content & Branding Oversight:

Collaborate with cross-functional teams to ensure consistent branding and messaging across digital channels.

Guide the development of SEO-optimized content, including blogs, landing pages, and multimedia.

Performance Analytics and Reporting:

Utilize analytics tools (e.g., Google Analytics, Search Console, SEMrush) to generate insights and refine strategies.

Regularly track and report on SEO performance, website KPIs, etc.

Collaboration:

Work with internal departments (e.g., marketing, IT) and external vendors to align on goals and execution.

Coordinate with marketing, design, and development teams for seamless implementation of website changes

Job requirements:

A Bachelor’s/Master’s degree in Marketing, Business, IT, or a related field.

3-7 years of experience in digital marketing, with at least 2 years in a managerial role.

Expertise in SEO and digital marketing strategies, with a proven track record of driving results.

Strong analytical skills and experience with website performance tools (Google Analytics, SEMrush, etc.).

Familiarity with WordPress or similar content management systems.

Excellent project management and communication skills.

Behavioral Competencies:

Strong communication skills for effective collaboration with external agencies, team members and stakeholders.

Networking skills

Effective in time management

Problem solving and decision-making skills

Experience with A/B testing and conversion rate optimization (CRO).

Knowledge of HTML, CSS, and basic web development.