SEO Manager

The SEO Manager builds and leads search as a lasting growth capability for both businesses. You own the SEO and answer engine optimization (AEO) strategy for our company websites, turn search visibility into leads, help M2.0 offer SEO and AEO as a client service, and develop a team that can grow with the business.

This is a long-term leadership role. You will set the direction, stay ahead of how people search — on search engines and through AI assistants — and build a strong, self-sufficient search practice over the years.

WHAT YOU WILL DO

KEY RESPONSIBILITIES

1. Strategy and roadmap

▪ Set the annual SEO and AEO strategy and roadmap for M2.0 and Media Meter, aligned with business goals, and review it each quarter.

▪ Track changes in search, AI answers and search features, and decide how the team responds.

▪ Manage the SEO budget, tools and vendors, and recommend investments.

2. Company websites and digital presence

▪ Own SEO and AEO for the M2.0 and Media Meter websites: technical health, site structure, on-page optimization, content and performance.

▪ Lead SEO on every website project — redesigns, migrations, new sections and launches — so search is built in from the start and visibility is protected.

▪ Set and enforce SEO standards for Content and Design, including briefs, templates and review checklists.

3. Growth, conversion and lead generation

▪ Improve conversion paths on the websites, including lead forms, calls to action, service pages and content funnels.

▪ Work with Business Development and Sales so search supports priority services, audiences and lead goals.

▪ Grow organic pipeline for Media Meter through search-led content and landing pages built on its data and insights.

4. Client SEO and AEO services

▪ Help M2.0 build and grow SEO and AEO as a client service: shape the offer, scope and price work, and support pitches and proposals.

▪ Lead delivery on client engagements: audits, strategy, recommendations and reporting.

▪ Work with account and media teams so PR placements earn authoritative links and mentions for clients.

▪ Contribute search expertise to Media Meter solutions that help brands track and improve their visibility.

5. Authority and off-page SEO

▪ Set the off-page SEO strategy, including digital PR, link acquisition and brand mentions, with clear quality standards.

▪ Run the SEO internship program with HR as a way to build capacity and give team members supervisory experience.

6. Team leadership and development

▪ Build and lead the SEO team: roles, hiring, workload, standards and performance.

▪ Coach team members, create clear career paths and develop future leads, so the team is strong beyond any one person.

▪ Train Content, Design, account and sales teams on SEO and AEO basics.

▪ Keep processes, playbooks and learnings documented and current.

7. Measurement and reporting

▪ Build dashboards and reports that link search results to leads, pipeline and client outcomes.

▪ Report to leadership monthly and present a quarterly review of results, risks and plans.

▪ Run tests, document what works and scale it.

▪ Keep website, tool and account credentials secure and properly documented.

QUALIFICATIONS

Required

▪ Bachelor’s degree in Marketing, Communications, Information Technology, Computer Science or a related field, or equivalent experience.

▪ 5–7 years of hands-on SEO experience, with at least 2 years leading an SEO team.

▪ A track record of long-term organic growth, backed by measurable results.

▪ Strong technical SEO: site architecture, crawling and indexation, Core Web Vitals, structured data, redirects and migrations.

▪ At least one website redesign or migration led from planning through launch.

▪ Experience with conversion rate optimization and connecting SEO to leads and revenue.

▪ Working knowledge of AEO and how brands earn visibility and citations in AI answers.

▪ Experience training and coaching others, including people new to SEO.

▪ Command of Google Search Console, GA4 and at least one major SEO suite (Ahrefs, Semrush or similar).

Preferred

▪ Agency experience, especially in PR, communications or digital marketing, including client-facing work.

▪ B2B or SaaS SEO experience, ideally for a data or analytics product.

▪ Experience building a service offering or running an internship program.

▪ Basic HTML and CMS know-how (e.g., WordPress), and dashboarding in Looker Studio or similar.

Pay: Php40,000.00 - Php50,000.00 per month

Work Location: Hybrid remote in Quezon City