SEO Manager

About EazyGrad: We are a leading education platform empowering working professionals to discover and enroll in the right online programs and degrees, making quality learning more accessible and career-focused.

About the Role: We're seeking an experienced SEO Manager to lead our organic discovery strategy and ensure EazyGrad is consistently found across search engines, AI-powered platforms (e.g., ChatGPT, Gemini, Perplexity), social search, and other emerging discovery channels. In this role, you’ll drive sustainable, data-driven growth through Technical SEO, Programmatic SEO (pSEO), content strategy, AI search optimization, and continuous experimentation.

Location: Janakpuri, New Delhi
Mode: In-Office (5.5 working days per week)

Roles & Responsibilities:

• Own end-to-end SEO strategy—including Technical SEO, On-Page SEO, Off-Page SEO, Programmatic SEO (pSEO), and Content SEO.
• Own and improve EazyGrad’s discoverability across search engines, AI assistants, video platforms, and social search ecosystems.
• Design and scale pSEO initiatives to generate high-intent, conversion-ready organic traffic.
• Optimize brand visibility and answer-engine presence across AI-powered search platforms (e.g., ChatGPT, Google Gemini, Perplexity, You.com).
• Develop and iterate content strategies grounded in search intent, user journey mapping, and market trends.
• Conduct in-depth keyword, competitor, and content gap analysis to identify scalable growth opportunities.
• Monitor, measure, and improve KPIs: organic traffic, SERP rankings, AI visibility score, YouTube performance, lead generation, and conversion metrics.
• Partner closely with Engineering, Marketing, and Content teams to build and deploy scalable discovery infrastructure.
• Proactively track and adapt to search algorithm updates, AI search evolution, and new discovery platforms.

Requirements:

• Proven experience as an SEO professional with measurable impact on business outcomes—ideally in a growth-focused environment.
• At least one concrete example where you led an initiative that significantly increased organic traffic or generated qualified leads (please describe the strategy, execution, and key learnings).
• 5–7 years of SEO experience, including 2–3 years in a leadership, ownership, or strategic role.
• Strong command of Technical SEO, On-Page SEO, Off-Page SEO, AI-Enhanced Optimization (AEO), Global SEO (GEO), and Programmatic SEO (pSEO).
• Hands-on experience with structured data, schema markup, entity SEO, internal linking architecture, and content taxonomy.
• Proficiency with industry-standard tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and AI search platforms (e.g., ChatGPT, Claude, Gemini, Perplexity).
• Experience building and scaling automated SEO workflows, reporting dashboards, and data-informed decision systems.
• Deep understanding of search intent modeling, information retrieval principles, and how AI-driven interfaces reshape user behavior and content relevance.
• Commitment to SEO as a strategic, long-term discipline—not just a tactical function.

What We Value:

• A builder mindset: You design systems, not just campaigns.
• Comfort with high ownership and accountability in fast-paced environments.
• A focus on outcomes—not just traffic—aligned with business goals and user value.

What’s in it for you:

• Full ownership of EazyGrad’s organic growth engine—with visibility, accountability, and recognition.
• Access to cutting-edge SEO and AI tooling (e.g., RankFrame, Ahrefs, SEMrush) and budget to adopt new tools as needed.
• Opportunity to shape the content and discovery strategy of a profitable, bootstrapped EdTech platform during a critical growth phase.

Pay: Up to ₹1,200,000.00 per year

Application Question(s):
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Describe a specific organic metric you personally owned (not contributed to), but owned. What was the number when you started, vs what was it when you left (currently) and how did you do it?
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Name one SEO belief that most people in the industry believe, but you think is wrong, outdated, or overrated. Why?

Work Location: In person