SEO Manager

About the Company

LapakGaming is a leading digital gaming platform providing game top-ups, vouchers, and digital products across multiple markets. Our ecosystem includes LapakGaming, Joytify by LapakGaming, and Itemku , serving gamers and digital consumers across Indonesia, Southeast Asia, and international markets.

About the Role

We are looking for an SEO Manager to drive organic growth across LapakGaming, Joytify, and Itemku in multiple international markets. You will own SEO strategy and execution across technical SEO, on-page optimization, content, link building, and emerging areas such as AEO and GEO, with a strong focus on improving organic rankings, visibility, and traffic.

Job Description

1. Develop and execute SEO strategies across LapakGaming, Joytify, and Itemku across multiple markets.
2. Conduct keyword research, competitor analysis, and market opportunity analysis across SEA, Western, and EU markets.
3. Optimize on-page SEO elements, including meta titles, meta descriptions, headings, image alt text, internal linking, and site structure.
4. Drive AEO, GEO, and AI platform citation optimization to strengthen search visibility beyond traditional search engines.
5. Develop and execute link-building and local publisher acquisition strategies, particularly for international markets.
6. Partner with Product and Development teams to ensure SEO best practices are implemented across new and existing projects.
7. Monitor and analyze SEO performance using Google Search Console, Google Analytics, Ahrefs, and other relevant tools.
8. Identify opportunities to improve website architecture, content, internal linking, and overall organic search performance.
9. Continuously discover, expand, and optimize target keywords to achieve ranking and organic growth targets.

Job Requirement

• 4+ years of experience in SEO, with proven experience managing SEO strategy and execution.
• Strong understanding of technical SEO, on-page SEO, off-page SEO, keyword research, and link building.
• Experience with Google Search Console, Google Analytics, Ahrefs, or similar SEO tools.
• Experience managing SEO across multiple countries or international markets is highly preferred.
• Familiarity with AEO, GEO, AI search, and AI-driven search visibility is a strong plus.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable SEO strategies.
• Experience working cross-functionally with Content, Product, and Engineering/Development teams.
• Strong English communication skills, both written and verbal.
• Experience in gaming, e-commerce, marketplace, or digital products is a plus.