SEO Manager (with AI Optimization)

Digilabs LLP is seeking a SEO Manager with expertise in AI-powered marketing and search optimization. You will lead our content, SEO, and AI automation strategies to boost Organic visibility, Engagement, and Lead generation. The ideal candidate combines creative storytelling, data-driven SEO, and hands-on experience with AI tools to deliver measurable results.

Key Responsibilities:

Content Strategy & Development

• Develop and execute a content marketing strategy focused on attracting Entrepreneurs, Investors, and Global businesses interested in setting up companies in the UAE.
• Create and manage a detailed content calendar covering Blogs, Guides, Landing pages, Newsletters, and social content.
• Produce SEO-optimized and conversion-oriented content around topics like:

1. Mainland, Free Zone & Offshore Company Formation.
2. UAE Visas & Licensing.
3. PRO & Corporate Services.
4. International Expansion & Tax Planning.

• Oversee content creation by internal teams or freelancers, ensuring alignment with brand tone, accuracy, and local regulations.
• Collaborate with design and paid media teams to align content campaigns with broader marketing objectives.

SEO & Website Optimization

• Own the SEO strategy to enhance visibility across search engines for UAE businesssetup- related keywords.
• Conduct regular SEO audits and implement technical, on-page, and off-page optimization.
• Manage keyword research, competitor analysis, and content gap identification to grow organic reach.
• Work with developers to ensure website architecture and UX support SEO best practices.
• Monitor and improve site performance metrics such as page speed, indexation, and mobile optimization.

Content Distribution & Link Building

• Amplify content reach through guest posts, backlinks, social channels, and partnerships with UAE business directories or media outlets.
• Develop high-authority backlink campaigns through outreach, collaborations, and PR-driven content.
• Repurpose long-form content into videos, snippets, and infographics for better engagement across LinkedIn and other channels.

Performance Analysis & Reporting

• Track and report organic traffic growth, keyword performance, and lead conversions from content-driven sources.
• Use data insights from Google Analytics, Search Console, SEMrush/Ahrefs to guide future strategies.
• Present monthly SEO and content performance reports with actionable recommendations.

Required Skills & Experience

1. 6+ years of experience in Content Marketing, SEO, or Digital Marketing, preferably in a B2B or professional services environment.
2. Proven experience in ranking for high-intent keywords and generating organic B2B leads.
3. In-depth understanding of Google algorithms, keyword optimization, and link-building tactics.
4. Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs.
5. Experience using Drupal, Next JS or similar CMS platforms.
6. Familiarity with UAE business setup processes, free zones, and compliance requirements is a strong advantage.