SEO Professional

B.E. / M.E/ B.C.A / M.C.A/ B.sc.IT/ M.sc. IT Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Must have knowledge of SEO on page and off page
• Recommend changes to website architecture, content, and other factors to improve SEO positions for target keywords
• Experience with google analytics, search console, keyword planner tools Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape
• Content Analysis and Marketing
• Social Media Marketing Knowledge

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