SEO Specialist

Role Overview We are looking for a Mid–Senior SEO Specialist to own and drive organic search performance across multiple websites and clients. This role requires a strong mix of technical SEO, content optimisation, analytics, and strategic thinking , with the ability to work independently and confidently communicate insights to clients and internal teams.

You will be responsible for developing and executing SEO strategies that drive sustainable organic growth , improve site health, and support broader marketing and business objectives.Key

Responsibilities SEO Strategy & Execution

• Own end-to-end SEO strategies for multiple websites and/or clients
• Conduct in-depth SEO audits (technical, content, and on-page)
• Translate SEO insights into clear, actionable roadmaps
• Align SEO strategies with business goals, campaigns, and seasonal priorities
• Identify growth opportunities across informational, commercial, and transactional intent

Technical SEO

• Identify and resolve technical SEO issues (indexing, crawlability, redirects, site architecture)
• Work with CMS and eCommerce platforms (Magento experience is highly advantageous)
• Manage redirect strategies (301/302), URL migrations, and canonicalisation
• Monitor Core Web Vitals (LCP, CLS, INP/TBT) and support performance improvements
• Ensure best practices for international, multi-store, or large catalog websites

On-Page & Content Optimisation

• Keyword research and search intent mapping
• Optimise metadata, headings (H1–H3), internal linking, and content structure
• Support content strategies, pillar pages, and blog optimisation
• Optimise category, product, and landing pages for rankings and conversion
• Ensure SEO best practices are followed across new and existing content

Analytics, Reporting & Insights

• Monitor performance using GA4,GTM,Google Search Console, and SEO tools
• Track rankings, organic traffic, conversions, and technical health
• Produce clear, insightful monthly reports with recommendations
• Use data to guide decision-making and prioritisation
• Support measurement and tracking accuracy (events, conversions, attribution)

Client & Stakeholder Management

• Lead SEO discussions in client and internal meetings
• Clearly explain SEO concepts to non-technical stakeholders
• Collaborate with developers, content teams, paid media, and product managers
• Provide guidance, feedback, and best-practice recommendations
• Support junior team members through mentorship and review

Required Skills & Experience

• 4–7+ years hands-on SEO experience (agency or in-house)
• Strong technical SEO knowledge and problem-solving ability
• Experience with GA4, Google Search Console, GTM, and SEO platforms
• Solid understanding of site architecture, indexing, and crawl behaviour
• Proven experience optimising large or complex websites
• Confident communication and stakeholder management skills
• Ability to work independently and manage priorities effectively

Nice-to-Have / Advantageous

• Magento or large-scale eCommerce SEO experience
• Experience with GA4 event tracking and advance GTM
• Programmatic SEO or large catalogue optimisation experience
• Knowledge of international or multi-store SEO
• Experience mentoring junior SEO specialists
• Understanding of paid media or CRO principles
• AI-Driven SEO
• GEO SEO / AEO SEO