SEO Specialist

Graduate Description: Key Responsibilities:

1)Strategy Planning:
Develop and execute successful SEO strategies to increase organic search
visibility and traffic

Conduct comprehensive keyword research to identify high-value opportunities

Perform competitor analysis to identify gaps and opportunities in our SEO
strategy

Stay up-to- with the latest SEO trends, algorithm updates, and best
practices

2)On-Page SEO:
Optimize website content, including meta descriptions, title tags, headings, and
internal linking

Ensure all new content is optimized for search engines prior to publication

Collaborate with content creators to develop SEO-friendly content

3)Technical SEO:
Conduct technical SEO audits to identify and resolve issues such as crawl errors,
broken links, site speed, mobile-friendliness, and structured data

Implement schema markup and other technical SEO enhancements

Work with development teams to ensure SEO best practices are implemented
during website updates and redesigns

4)Off-Page SEO:
Develop and execute link-building strategies to acquire high-quality backlinks

Monitor backlink profiles and disavow harmful links

Explore and implement local SEO strategies where applicable (eg Google My
Business optimization)

5)Reporting Analysis:
Monitor and analyze SEO performance using tools like Google Analytics, Google
Search Console, SEMrush, Ahrefs, Moz, etc
Prepare and present regular reports on key SEO metrics (rankings, traffic,
conversions)

Identify areas for improvement and provide actionable recommendations

Competencies: Qualifications:

Proven experience as an SEO Specialist or similar role (1+ years of experience
preferred)

In-depth knowledge of search engine optimization practices and algorithms

Proficiency with SEO tools such as Google Analytics, Google Search Console,
SEMrush, Ahrefs, Moz, Screaming Frog, etc
Strong understanding of technical SEO elements (crawlability, indexability, site speed,
schema markup)

Experience with keyword research and competitive analysis

Familiarity with content management systems (CMS) like WordPress, Shopify, etc
(desired)

Excellent analytical and problem-solving skills

Ability to interpret data and translate it into actionable insights

Strong communication and presentation skills

Bachelor's degree in Marketing, Communications, Computer Science, or a related field
(preferred)

Bonus Points:
Experience with international SEO

Knowledge of HTML, CSS, JavaScript

Certifications in Google Analytics or other SEO-related platforms

Experience in [specific industry, if relevant, eg e-commerce, SaaS]

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