SEO Specialist

Title: SEO Specialist

Industry: Entertainment

Location: Burbank, CA

Duration: 9 months

Responsibilities

• Conduct keyword, topic, competitive, and localized research to identify organic growth opportunities across content, launches, sports events, and go-to-market initiatives.
• Provide SEO guidance for landing pages and editorial content, including titles, metadata, headings, descriptions, internal links, image optimization, and CMS updates.
• Create and review SEO content briefs, scalable templates, keyword frameworks, and content best practices; provide actionable feedback to writers and content teams.
• Monitor performance with Google Search Console and other SEO tools; conduct content audits and identify optimization, refresh, ranking, visibility, and citation opportunities.
• Collaborate with Editorial, Content Operations, Marketing, Merchandising, Localization, and Analytics teams on SEO strategy, international initiatives, Google Search, Discover, News, and emerging AI search platforms.

Requirements

• 3+ years of content or editorial SEO experience, preferably with large-scale streaming, entertainment, media, or publishing websites.
• Strong knowledge of keyword research, search intent, semantic SEO, NLP, entity optimization, metadata, headings, internal linking, image optimization, and on-page SEO.
• Hands-on experience with Google Search Console and SEO tools such as Semrush or Google Trends; familiarity with Google Discover and Google News.
• Experience creating SEO briefs, optimizing content, working with CMS platforms such as WordPress and Yoast, and supporting international or multilingual SEO.
• Strong editorial judgment, communication, organization, and stakeholder management skills, with the ability to balance SEO, brand voice, audience, and business goals; Adobe Analytics and additional language skills are a plus.

Skills

• Content SEO
• Keyword Research
• On-Page SEO
• Google Search Console
• Semantic SEO
• Technical Content Optimization
• CMS
• International SEO
• Google Discover
• AI Search Optimization

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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