SEO Specialist

Responsibilities

• Can formulate SEO strategies
• Good analytical and communication skills
• Write original content for webpages – tailored for the target audience
• Make technical recommendations to developers
• Promote both onsite and offsite optimization
• Constantly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
• Employ user experience (UX) and conversion rate optimization
• Perform keyword research
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor the algorithms set by the search engines to keep up to date with changes.

Requirements

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing is an advantage but not required
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, ahrefs, Search Console, GT Metrix, etc)
• Experience with A/B testing
• Working knowledge of HTML, CSS, and JavaScript development is an advantage but not required
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO
• A high performer, competitive and almost always wins and never gives up

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