SEO Specialist

SEO Specialist Job in Pune

Experience: 1-3 Years
Location: Pune, Maharashtra
Job Type: Full-Time
Department: SEO / Digital Marketing

About the SEO Specialist Job in Pune

We are hiring an SEO Specialist in Pune with 1-3 years of experience in Search Engine Optimization, Local SEO, Google Business Profile (GMB) ranking, GEO and AEO.

This SEO Specialist Job in Pune is ideal for someone who understands how search is evolving and wants to work across traditional SEO, local search, Google Maps rankings, AI-powered search and answer engines.

The SEO Specialist will be responsible for improving organic search rankings, website traffic, local visibility, Google Business Profile rankings and lead generation for multiple clients and projects.

SEO Specialist Job Responsibilities Search Engine Optimization (SEO)

• Perform keyword research and identify high-value search opportunities.
• Develop and implement on-page and off-page SEO strategies.
• Optimize website titles, meta descriptions, headings, content and internal linking.
• Conduct technical SEO audits and identify website optimization opportunities.
• Analyze competitors and their SEO strategies.
• Optimize service pages, location pages and industry-specific landing pages.
• Monitor keyword rankings, organic traffic and SEO performance.
• Use Google Search Console and other SEO tools to identify growth opportunities.
• Work with content and development teams to implement SEO recommendations.

Local SEO and Google Business Profile (GMB)

• Optimize and manage Google Business Profiles (GMB/GBP) .
• Improve local search and Google Maps visibility.
• Conduct local keyword and competitor research.
• Optimize business categories, services, descriptions and other GBP elements.
• Work on local citations and relevant directory listings.
• Develop location-based SEO strategies for businesses targeting Pune and other cities.
• Monitor local keyword and Google Business Profile rankings.
• Identify opportunities to improve local leads and visibility.

GEO - Generative Engine Optimization

• Develop SEO strategies for AI-powered and generative search.
• Optimize website content for visibility in AI-generated search results.
• Research conversational and natural-language search queries.
• Create content around entities, topics, questions and search intent.
• Identify opportunities to increase brand visibility across generative search experiences.

AEO - Answer Engine Optimization

• Optimize content for featured snippets and answer-based search results.
• Research questions and conversational queries related to target keywords.
• Create FAQ and question-based content.
• Structure content to make information easy for search engines and answer engines to understand.
• Implement and optimize relevant schema markup.

Skills Required for SEO Specialist Job

Candidates applying for this SEO Specialist Job in Pune should have:

• 1-3 years of hands-on SEO experience.
• Strong understanding of On-Page, Off-Page and Technical SEO.
• Practical experience with Local SEO and Google Business Profile.
• Understanding of GMB ranking and Google Maps SEO.
• Knowledge of GEO and AEO.
• Strong keyword research and competitor analysis skills.
• Understanding of search intent and content optimization.
• Basic knowledge of HTML and website structure.
• Experience with Google Search Console and Google Analytics.
• Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog or similar platforms.
• Good analytical and reporting skills.
• Good written and verbal communication skills.

Who Can

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.