SEO Specialist

UPEPE Media is a Lahore-based office working with US clients on web, design and marketing operations across multiple brands and websites. We're hiring a full-time SEO Specialist to work on-site at our Johar Town office on the night shift.

We work AI-first. You should already be using AI tools in your daily SEO workflow — for research, content drafting, analysis and automation — and know how to get quality output from them, not just raw generated text. If AI isn't part of how you work today, this role isn't for you.

SEO management

• Own SEO outcomes across multiple brand websites — rankings, traffic and leads, not just task completion
• Build and run the SEO roadmap: prioritize what to work on per site each month and defend those priorities with data
• Plan and manage content calendars across brands — what gets written, for which keywords, in what order
• Coordinate with designers and developers to get SEO changes implemented, and QA what ships
• Report monthly on performance per site: what moved, why, and what's next

Content SEO

• Run keyword research and SERP analysis to map topics, search intent and content gaps against competitors
• Write and optimize service and location landing pages for US local markets — genuinely distinct, locally specific content, not templated copy
• Structure pages for both rankings and conversion: headings, internal linking, FAQs, calls to action
• Refresh and consolidate existing content: identify decaying or cannibalizing pages and fix them
• Optimize for featured snippets and entity-based search, not just blue links

AEO / GEO — AI search visibility

• Optimize our brands to be cited and recommended in AI answers: Google AI Overviews/AI Mode, ChatGPT, Perplexity and similar
• Structure content for answer engines: direct answers, question-based headings, schema, and entity clarity so AI systems understand who we are and what we do
• Track and grow brand mentions and citations in AI-generated answers, and monitor AI-driven referral traffic
• Keep up with how generative search changes ranking and visibility, and adapt our approach as it shifts

Technical SEO

• Run full technical audits: crawling (Screaming Frog or similar), indexation, site architecture, duplicate content
• Manage sitemaps, robots.txt, canonicals, redirects and redirect chains
• Implement and maintain schema markup (LocalBusiness, Service, FAQ) across brands
• Monitor and improve Core Web Vitals and page speed
• Diagnose and fix indexing and ranking drops using Search Console data

Local & off-page SEO

• Manage Google Business Profiles across multiple brands: categories, services, posts, photos, reviews and Q&A
• Maintain citations and NAP consistency across directories
• Run link building and outreach, and keep backlink profiles clean — spam-link identification and disavow work

Requirements

• 3+ years of hands-on SEO experience covering content, technical and local SEO — with results you can prove
• AI-first working style: fluent with tools like ChatGPT, Claude or similar as a core part of your workflow, with the editorial judgment to refine their output
• Working knowledge of AEO/GEO — you understand how AI search engines select and cite sources, and have started applying it
• Strong local SEO track record — US service-area businesses is exactly our use case
• Excellent written English — you'll write and refine page copy that reads naturally to American customers
• WordPress and CMS proficiency — comfortable building and editing pages directly, this is day-to-day work here
• Proficient with Google Search Console, GA4, Screaming Frog, and Ahrefs or SEMrush
• Experience running SEO across multiple sites or brands simultaneously

Proof of work required
Include examples of sites or pages you've ranked (URLs, target keywords, before/after if possible) and a sample of page copy you wrote. Only candidates who can show real results will be considered for the next stage.

Job details

• Job type: Full-time, on-site
• Location: Johar Town, Lahore
• Schedule: Monday to Saturday, 6:00 PM – 3:00 AM (night shift, aligned with US business hours)
• Pay: market competitive, based on experience

Pay: From Rs95,000.00 per month

Application Question(s):

• This is an on-site role in Johar Town, Lahore. Are you able to work from our office?
• The schedule is Monday to Saturday, 6:00 PM – 3:00 AM. Can you commit to this shift long-term?
• Do you have 3+ years of hands-on SEO experience?
• What's one thing you've done on a website specifically for AI search visibility (AI Overviews, ChatGPT, Perplexity), and did you see any result?
• Describe one SEO task you've automated or significantly sped up with AI, and how you quality-controlled the output.
• Paste a link to a site or page you've ranked, and tell us the target keyword(s) and the result (position, traffic or leads).

Work Location: In person