Seo Specialist

Job Overview

We are looking for a results-driven SEO Specialist with 3-5 years of experience to lead and execute advanced SEO strategies using AI-driven tools and automation. The ideal candidate should have strong expertise in technical SEO, content optimization, and / or AI-based search (AEO/GEO) to improve organic visibility, traffic, and conversions.

Key Roles & Responsibilities

1. AI-Driven SEO Strategy

• Develop and execute SEO strategies using AI tools (ChatGPT, Claude etc.)
• Optimize for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
• Identify keyword opportunities using AI-powered research tools

70% Efforts are into AEO and 30% Of Efforts towards SEO

2. Content Optimization & AI Integration

• Create and optimize SEO-friendly content using AI tools
• Improve content quality, structure, and readability for search engines and AI models
• Implement schema markup, featured snippets, and FAQ optimization

3. Technical SEO

• Conduct regular technical audits (crawl errors, indexing, site speed, Core Web Vitals)
• Work with developers to fix technical issues
• Optimize website architecture and internal linking

4. Performance Tracking & Analytics

• Monitor SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush
• Track rankings, traffic, conversions, and AEO scores
• Generate reports with actionable insights

5. On-Page & Off-Page SEO

• Optimize meta tags, headings, URLs, and internal linking
• Execute link-building strategies and outreach campaigns
• Improve domain authority and backlink profile

6. AI Search & Emerging Trends

• Stay updated with AI search trends (Google SGE, Bing AI, voice search)
• Experiment with AI-generated content and automation workflows
• Continuously improve strategies based on algorithm updates

7. Collaboration & Execution

• Work closely with content, marketing, and development teams
• Align SEO strategy with paid marketing and overall business goals
• Ensure timely execution of SEO initiatives

Required Skills & Qualifications

• 35 years of experience in SEO (preferably in tech, SaaS, or D2C)

• Basic hands-on experience with AI tools for SEO and content generation

• Strong knowledge of on-page, off-page, and technical SEO

• Familiarity with AEO, GEO, and/or AI search optimization

• Experience with tools like:

• Google Analytics & Search Console

• Ahrefs / SEMrush

• Screaming Frog

• Surfer SEO / Clearscope

• Basic understanding of HTML, CSS, and website structures

• Strong analytical and problem-solving skills

Good to Have

• Experience in programmatic SEO
• Knowledge of Python or automation tools
• Experience in WordPress or CMS platforms
• Understanding of CRO (Conversion Rate Optimization)

KPIs / Success Metrics

• Organic traffic growth
• Keyword ranking improvements
• AEO / featured snippet wins
• Conversion rate from organic traffic
• Backlink growth & domain authority