SEO Specialist

Job highlights

• Collaborate with others within the marketing department to manage SEO strategy . Update content and website links for maximum optimization and search engine rankings
• Experience with SEO industry programs

As an SEO Specialist, youll identify strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines.

Responsibilities for SEO Specialist:

Develop optimization strategies that increase the companys SERP on Google & Bing

Research SEO keywords to use throughout the companys website and marketing materials

Set measurable goals that demonstrate improvement in marketing efforts

Monitor daily performance metrics to understand SEO strategy performance

Collaborate with others within the marketing department to manage SEO strategy

Update content and website links for maximum optimization and search engine rankings.

Use paid & free latest SEO tools to deliver the best keyword results which will rank.

Perform ongoing keyword research, including discovery and expansion of keyword opportunities.

Carry out On page, Off page, Technical SEO, link building, guest posting etc.

Qualifications for SEO Specialist

4 to 5 years of experience in successfully developing and executing SEO campaigns

Understanding of search engine algorithms and ranking methods

Experience with SEO industry programs.

Knowledge of keyword research and data mining tools.

Ability to perform a competitive analysis of other companies within the industry

Excellent written and verbal communication skills

Hands on experience and well versed with Google Analytics, Search console & other required tools .

Should have expertise in On page, Off page, Technical SEO & link building .